Head of Marketing Governance & Risk

About The Role HomeServe are currently recruiting for a Head of Marketing Risk & Governance to join the Marketing Team in Walsall. This is a brand new role that will be working closely with our Compliance & Risk Team. The successful applicant will have a financial services background, strong Governance & Risk experience blended with a great understanding of marketing. This role comes with no direct reports, therefore, you will be a great leader, but will also be very 'hands on' and happy to manage and do the work on large strategic projects as well as smaller pieces of admin. We work in a hybrid way, with a requirement to travel into our Walsall office at least twice a week to work with the team. With that in mind you will be located within a convenient commute to Walsall. The focus of the Customer Communications team brings together all centres of excellence that support the wider running of the Marketing function including delivering brilliant communications, leadership of brand strategy and creative execution, project/ campaign management leadership, research and importantly governance and oversight to support the safe, effective and resilient running of the department focussing on the best outcomes for both the customer and HomeServe. The Customer Communications Department is made up of three areas: Brand - Creative, Content, PR & External Communications Campaign - Management & Production Governance - Overall oversight of the department, process, controls and risk management You will be tasked with delivering an effective Risk, Governance and oversight service for the CMO, Certified Managers and the wider Marketing team. Support in the delivery of an effective First Line of Defence as defined in the HML Enterprise Risk Management Framework for the Marketing division Responsible for ensuring the effective identification, assessment and management of risks across Marketing Accountable for the management of the required governance including the organisation and recording of Management Committees and approval forums Supplier Oversight & control Training & competence testing and evidence Process oversight and control testing Business & Ops resilience Key Responsibilities: Risk Management Overseeing risk identification, scoring, recording and mitigation Leading on the identification and mitigation of emerging risks Overseeing the Control framework and monthly reporting to the Approved Persons in relation to Conduct, People, Capability, Capacity, Governance and Control Risks Overseeing the plans for risks out of appetite - ensuring the correct MI is monitored regularly and actions are completed by risk owners to deadline Accountable for ensuring risk controls are adequate, by overseeing the testing of controls within the department and reporting on their adequacy, operation and effectiveness to the relevant Senior or Certified Manager Overseeing the Senior Risk Managers management of departmental incidents, ensuring they are reported correctly, with robust investigations into route cause and all actions are completed to ensure prompt closure Oversight and Governance Management of SMMG - Sales and Marketing Management Group, ensuring the CMO has the correct oversight of the department and activities. This includes overseeing paper submissions to ensure the correct proposals are in the forum, with papers written to a high standard Management of marketing approval - ensuring the correct activity goes through both the Marketing Review Meeting and Marketing Sign off, and all decisions are recorded Management of MCF - Marketing Consumer Forum, ensuring the department monitor Customer Outcomes through MI and Research and focus areas are promptly identified, with robust action plans that are completed to deadline Management of the creative approval process - ensuring approvals are completed by the right stakeholders and are correctly logged in Workfront Marketing processes: Accountable for the development, implementation, efficiency and control of key processes that run the Marketing function: Lead the design of marketing operation processes where required and the implementation to improve overall marketing campaign delivery & effectiveness, ensuring these changes are reflected in Marketing process documents Manage the existing process maps and work instructions, ensuring they are reviewed and approved annually Using business MI and risk assessments to identify opportunities for process improvement either to make corrective measures or enhancements. Marketing supplier management: Accountable for effective management of the marketing supplier roster Lead the planning of quarterly supplier/ partner business reviews ensuring all key actions required to drive effectiveness are robustly recorded and delivered. Ensuring we have the appropriate governance framework and business continuity plans for each of our key suppliers Have oversight of any key risks at the suppliers, ensuring they have robust controls and monitoring in place Training and Competence: Accountable for the management of regulatory training within the department - ensuring all People have the up to date regulatory knowledge to perform their roles. This includes the development of the annual training plan for general regulatory knowledge including - the development of Financial Promotions, Data Protection, Consumer Duty and Advertising Standards Accountable for the oversight of Marketing CPD & CBT reporting, ensuring the department completes the requirements on time and the T&C Annex reporting is completed quarterly for all colleagues Accountable for the development of the skills matrix within Marketing, ensuring every role in the department has a detailed list of all required skills, indicating the level required for the Grade Accountable for the development of the New Starter Training programme - ensuring all regulatory training requirements are covered and an attaining competency programme is implemented and monitored, tailored to job role Accountable for maintaining the Marketing Careers framework, ensuring all role profiles are correctly documented and any required changes to accountabilities are reflected in Marketing SIPOCs. Operational resilience: Disaster Recovery and Business Continuity for the Marketing for the Marketing Operations area Approved Person Support: Delivery of Risk Management support and advice to the Approved Person and the Certified Managers within Marketing Support to the Approved Person and Certified Managers during the annual certification process Ensuring that all APER records across Marketing are kept up to date including CPD Department leadership: Providing overall regulatory advice including FCA, ASA and associated standards and supporting in conversations with Legal, DPO and Compliance Leadership, training and development of direct reports, team strategy Raise the bar in People (team) performance, drive engagement and support Career Progression Framework development, demonstrate role model behaviour at all times Play an active part in the HomeServe leadership team. Operate effectively with senior stakeholders deputising for Director of department where required About The Candidate To be successful in this role you will need to have the following knowledge, skills and attributes: Essential: Extensive experience of similar compliance, risk management and governance role in a Financial Services Organisation Excellent written and verbal communication and influencing skills Exceptional leadership skills including peer leadership and upward management. Strong communication skills across Executive teams Extensive experience in marketing of Financial Services and General Insurance Experience in multi-channel consumer marketing including Direct mail, Telephony and Digital Experience in the creation and approval of Financial promotions Capable user of Microsoft Office suite, specifically Word, Excel and PowerPoint Able to establish and maintain effective relationships with stakeholders (including CXOs and Directors) Ability to influence, facilitate and resolve complex issues Relevant qualification/certification: Certificate in General Insurance (or equivalent) ICA Advanced certificate in compliance (or equivalent) International Certificate in Risk Management Knowledge and application of: FSA principles/standards for financial promotions ASA and CAP rules Data Protection (DPA) Recognised training and demonstrated competency in financial promotions governance Experience in Operations risk management Understanding of the marketing process and approvals Knowledge of HomeServe products and services Comprehensive understanding HML Compliance processes and risk appetite Working knowledge of HomeServe financial promotions standards '' ADZN1_UKTJ

Location: Birchills, GB

Posted Date: 1/10/2025