Research & Analytics Director - Client side

Research & Analytics Director Client-side strategic research & analytics role 2 Days in the London office Variety of projects that informs strategy and audience understanding £60,000 - £65,000 Bonus potential About the Role We are seeking a dynamic and commercially minded Research Director to join an entertainment business at the top of their game. This is a pivotal role, blending strategic thinking with hands-on analytics to drive revenue growth across sales, sponsorship, and audience engagement. As a key figure in centralising and optimising research across the business, you will empower teams with actionable insights that align with commercial objectives. Key Responsibilities Strategic Leadership Lead end-to-end research initiatives to uncover actionable insights for sponsorship and sales. Define and refine research briefs, ensuring alignment with business goals. Present data and insights in a strategic, impactful manner to internal stakeholders and external partners. Centralisation and Data Management Develop and implement a centralised research framework, consolidating insights from multiple events. Build and manage dashboards to provide a comprehensive view of audience behaviours and purchase trends. Collaborate with various teams to harmonise data across events, creating unified insights. Commercial Insights Analyse audience data to uncover trends and opportunities for sales and sponsorship. Identify reasons behind underperforming campaigns or events, proposing solutions to improve outcomes. Provide insights that connect audience engagement with brand sponsorship opportunities. Technical and Analytical Expertise Utilize advanced tools and platforms such as SQL, Python, SPSS, and Tableau to manage and analyse data. Drive the integration of social media listening tools to capture real-time audience sentiment. Collaborate with data analysts and engineers (to be hired in the next phase) to streamline data processes. Stakeholder Engagement Act as a trusted advisor to senior managers, providing clear and strategic recommendations. Support and guide team members to elevate their strategic thinking and analytical capabilities What We’re Looking For 8 years of experience in research and analytics, open to industry background. Strong blend of technical and strategic skills, with hands-on experience in data management and analysis. Proficiency in SQL, Python, SPSS, Tableau, and social media listening tools. Ability to centralise fragmented data and create unified insights. Exceptional critical thinking and problem-solving skills, with the ability to synthesise complex information. Experience in either a research agency in a client-facing role and client side insights is highly desirable. Strong stakeholder management skills, able to confidently present and influence at senior levels. What You’ll Achieve Develop a centralised research and data platform, creating a unified view of audience insights across the business. Drive significant growth in sales and sponsorship revenue through data-driven strategies. Empower teams with strategic insights to make impactful business decisions. Why Join? Be at the forefront of transforming how data drives decisions in one of the UK’s most dynamic entertainment businesses. Collaborate with a passionate, creative team dedicated to delivering unforgettable audience experiences. Shape the future of research and analytics within a fast-paced, innovative environment. For more information, please contact Rosie Cantwell to find out more.

Location: London, GB

Posted Date: 1/14/2025