B2B Marketing Account Lead

Pretty Green are seeking a B2B Marketing Account Lead to join our team. Someone who understands our mission to deliver creative communications that positively impact people, planet & performance. For 16 years, since Red Bull gave us Wings, we have been creating award winning, disruptive and additive communication campaigns. Campaigns rooted in human truth, that solve real problems, shape popular culture and empower us all to be creatively brave. Whether it’s PR, influencer or social content campaigns, or real-world brand experiences and events, we get people sharing and keep people talking. THE ROLE: Reporting into the Business Development Associate Director, you'll work with Agency Growth Team and wider business to develop and execute comprehensive brand marketing, content, and communication strategies. These strategies aim to increase awareness of PrettyGreen and enhance our positioning to key target audiences in the UK and global communications industry with a view to the agency achieving its growth objectives. You'll collaborate with team members across the entire agency to create all marketing collateral. And will provide leadership, guidance, and mentorship to the Marketing Account Manager who is responsible for executing marketing campaigns. Supporting them to evaluate the effectiveness of marketing initiatives and campaigns against key performance metrics to optimising future strategies. Role Accountabilities Develop and execute a comprehensive marketing strategy that aligns with the agency's business objectives and supports the Chief Growth Officer's growth vision. Lead the planning, execution, and optimisation of all marketing campaigns across various channels, including digital, social media, email, events, and traditional media as per the agency’s marketing frameworks and RACIs. Highlight the importance of strategic storytelling and audience engagement in the content creation process. Oversee the creation of high-quality, engaging content tailored to target audiences, ensuring alignment with the agency's strategic messaging and goals. Manage and allocate the marketing budget, ensuring optimal use of resources to achieve maximum ROI. Conduct regular market research and competitor analysis to identify trends, opportunities, and areas for differentiation. Demonstrate skill in collaborating effectively with cross-functional teams, including PR communications, influencer marketing, and events, with a focused commitment to ensuring marketing efforts are fully integrated and deliver measurable results. Define and track key performance indicators (KPIs) for all marketing activities, ensuring measurable impact on brand awareness, lead generation, and business growth. Ensure marketing strategies and campaigns reflect the agency's commitment to Diversity, Equity, Inclusion and Belonging. Working closely with the Brand Director to ensure the agency's brand identity remains consist across all marketing materials and communications. While proactively identifying opportunities to enhance brand perception. Lead and mentor the Marketing Account Manager: Mentor and develop the Marketing Account Manager, fostering a culture of continuous improvement and professional growth within the team. Support to help them deliver against their accountabilities including: Creating compelling content, including social posts, website content (news stories & case studies), whitepapers and other marketing collateral. Maintaining the agency's website, social channels (TikTok, Instagram&LinkedIn) and digital presence (e.g. Creative Brief and The Drum), ensuring it is up-to-date, user-friendly, and optimised for search engines. Drive the agency's digital presence, ensuring it leverages emerging platforms, tools, and trends to maintain a competitive edge. Monitoring and analysing the performance of marketing initiatives, providing monthly reporting and insights to senior management. Directing external consultants such as: Trade PR freelancer, Designers, Creatives to activate Marketing workstreams. Maintaining relationship s with our external partners such as Crisis Comms Consultants, ESG Partner and the PrettyGreen DEI board to gain expert counsel as necessary WHO WE ARE: We live by five values that we take incredibly seriously: EVERYONE IS CREATIVE WE ARE BOLD TRUSTED TO DELIVER WE ARE ALLIES LIFE IS SHORT DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT: At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be: A leading DE&I employer as judged by PR Week in the PR Week PayGap Survey Investing 3% of our net profit back into industry DE&I initiatives. Sign up to the Halo Code to end school & workplace hair inequality by protecting and celebrating black hairstyles. Founding Partner of the Brixton Finishing School, now in its seventh year. People Like Us active founding supporter & sponsor. Recognised as a top 10 Campaign’s Best Places to Work 2024 DE&I PrettyGreen Board to guide and support us in our journey. Our company value ‘We Are Allies’ benefits our employees, our clients and the work we produce, and we are proud to be an equal opportunities employer. In all our company policies and throughout our recruitment we hope to create a company that creates fairness and celebrates uniqueness. The Company is committed to equal opportunities in its employment practices, including vacancy advertising, recruitment, training and promotion, terms and conditions of employment and reasons for termination. When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need. The principles of non-discrimination and equality of opportunity also apply to the way in which staff treat visitors, clients, customers, suppliers and former members of the Company. ESG COMMITMENT Proud to Be B-Corp We’re celebrating the ultimate recognition of our commitment to balance creativity for good with commercial performance. Since 2008, we’ve realised our mission to deliver creative communications that positively impact people, planet and performance. PrettyGreen Group is 100% carbon neutral across all central business operations and we measure our carbon footprint. We use the TRACE events platform to track, avoid & offset carbon in all production. We are focused on reducing our footprint, but also offset carbon we can't reduce via SKOOT with a mix of certified trees with Eden Reforestation and verified carbon credits. Read our latest 2024 Impact Report here . To learn more about our journey to becoming B Corp accredited head here PRETTYGREEN BENEFITS We care about the people who work for us and to show our love, we offer a generous and flexible benefits programme with the aim of making your life at PrettyGreen as enjoyable and rewarding as possible. Benefit highlights include: Time Out – 33 days holiday per year inc. bank hols Birthday day off Gifted 2 pm Friday finish all year ‘You made it’ probation pass bonus £100 contribution towards a life-defining experience per year Monthly Health and Well-being allowance Life Insurance Health Insurance and pension contributions Fantastic maternity and paternity offering Mentoring programme In-house staff rewards schemes Wellness EAP staff support programme PrettyGreen training school Cost of Living one-off payment Well-behaved dog friendly office

Location: London, GB

Posted Date: 1/15/2025