Marketing Manager

Role - Marketing Manager (B2B) Type - Permanent Location - Hybrid - Lancaster / Remote Salary - £65-75k base salary The ideal candidate will be responsible for creating and executing lead generation campaigns within a B2B area. Develop and execute multi-channel demand generation campaigns, including: Digital marketing (SEO, SEM, social media, email marketing) Content marketing (blogging, whitepapers, case studies) Event marketing (conferences, webinars, trade shows) Public Relations (creating stories that capture positive attention) Product Marketing, compelling expression of the benefits of the company functionality, targeted at each industry segment. Qualifications Demonstrated they can convert strategic thought into effective action Willingness to challenge convention and think differently Proven track record of owning the delivery of successful B2B lead generation campaigns • Strong understanding of how to optimise B2B digital marketing channels and tools, getting big results from limited budgets. • Excellent writing and presenting skills • Strong analytical skills and data-driven decision-making • Experience with CRM and marketing automation tools, ideally Hubspot CRM • 5 years of marketing experience in the technology industry.

Location: Lancaster, GB

Posted Date: 1/29/2025