Digital Marketing & Omni-Channel Project Manager

About Us We are a well-established retail business with a strong track record in premium garden rooms and hot tubs, now embracing modern digital commerce and omni-channel retailing. With 19 retail locations and a growing online presence, we’re investing heavily in technology, data-driven marketing, and consumer engagement to take the business to the next level. To spearhead this transformation, we’re looking for a dynamic and commercially savvy Digital Marketing & Omni-Channel Project Manager. You’ll be leading a team of 7-8 marketing professionals, driving both digital and traditional marketing strategies, and managing the roll-out of new consumer-focused sales channels. This is a hands-on leadership role, ideal for an ambitious, high-energy professional who thrives in a fast-moving, evolving business environment. The role will be based at our Head Office nr. Birchington, Kent, CT7 – PLEASE ONLY APPLY IF YOU CAN COMMUTE DAILY TO THIS LOCATION. What You’ll Be Doing Omni-Channel Strategy & Digital Growth • Take the lead in developing and executing an omni-channel retail strategy, integrating in-store, online, and digital consumer touchpoints. • Oversee the creation, optimisation, and management of multiple websites, ensuring they are engaging, user-friendly, and conversion-driven. • Identify and implement new digital commerce solutions, enhancing how customers discover, interact with, and purchase our products. • Monitor the latest advancements in digital marketing and retail technology, keeping the business ahead of trends. Marketing Leadership & Execution • Own and refine our SEO, PPC, email, content, and social media strategies to increase engagement and sales. • Oversee paid digital campaigns, ensuring they are data-driven, cost-efficient, and delivering strong ROI. • Manage traditional marketing efforts, including print, PR, and high-impact brand activations at exhibitions and events. • Ensure cohesion between digital and offline marketing, creating a unified customer journey across all touchpoints. Project Management & Implementation • Act as the key driver of digital transformation projects, working across teams to bring new initiatives to life. • Lead the rollout of new retail technologies, ensuring smooth adoption and maximum commercial impact. • Work closely with developers, external agencies, and internal teams to launch and scale new marketing and sales platforms. Data-Driven Optimisation & Consumer Insights • Continuously analyse marketing performance, using data to refine campaigns, improve customer engagement, and boost conversions. • Use A/B testing, conversion rate optimisation (CRO), and CRM insights to fine-tune marketing efforts. • Identify and introduce AI-driven marketing tools and automation solutions to enhance efficiency and targeting. Team Leadership & Business Collaboration • Lead, mentor, and inspire a growing marketing team, ensuring they are aligned, motivated, and performing at a high level. • Act as a key liaison between marketing, sales, IT, and senior leadership, ensuring marketing initiatives support wider business goals. • Work closely with executives and business principals, contributing strategic insights and shaping the company’s growth trajectory. What We’re Looking For • Proven experience in digital marketing, omni-channel retailing, and project management. • A strategic thinker who can balance digital innovation with commercial reality. • Strong project management skills, with experience in rolling out new platforms and retail technologies. • Expertise in performance marketing, including SEO, PPC, social media, and email marketing. • Background in traditional marketing, with experience in brand activations, PR, and physical marketing materials. • Analytical mindset, comfortable using data to inform decisions and measure success. • A natural leader—confident managing teams, influencing stakeholders, and driving change. • Highly organised, ambitious, and driven, with a passion for building something new. • Tech-savvy, with a strong understanding of modern digital tools, CRM systems, and marketing automation. • Office-based role—must be present daily (no remote working). What We Offer • £55,000 per annum bonus incentives tied to performance. • A high-impact role with real ownership over marketing strategy and digital transformation. • A collaborative and entrepreneurial work environment, where ideas are valued and action is encouraged. • The chance to shape the future of a solid, established business as it transitions into the digital age. • A fast-moving, modern retail landscape that offers constant challenges and opportunities. • Clear career progression to senior leadership roles as the company continues to grow. Who This Role Is Perfect For • An ambitious individual, ready to step up and lead in a company undergoing major change. • Someone with both digital expertise and real-world business acumen, who enjoys making an impact. • A strategic thinker with an execution-focused mindset—someone who can both plan and deliver. • A charismatic and influential leader, comfortable managing teams and engaging with senior stakeholders. • Someone who thrives in a hands-on, fast-paced environment, where decisions lead to real results. If this sounds like the ideal opportunity for you, we’d love to hear from you To Apply: Submit your CV and a cover letter outlining your experience and achievements in digital marketing, omni-channel retailing, and project management.

Location: Sarre, GB

Posted Date: 1/29/2025