Marketing Content Specialist

Location : Glasgow Job Title: Content Marketing Specialist for Temporary Staffing Platform Benefits: 30 days holiday, company sick pay, private health care, cycle2work scheme and more Interview Process: 2 Stages consisting of a Pre-screening and Final Stage Interview. The interview consists of culture fit and competency-based questions along with a discussion around your experience in similar roles along with a presentation of your work. About Us Staffscanner is a leader in temporary staffing for health and social care. Family-owned and based in Glasgow City Centre, we proudly serve clients and candidates across the UK. Why We're Different: Innovative Technology: Our unique app has revolutionised staffing for care homes, the NHS, and private clinics since 2017. Proven Success: Connecting over 50,000 high-quality candidates with trusted clients, we've filled millions of hours and received raving reviews. People First, Visionary Approach: We're more than just an app — Staffscanner is driving a sustainable, efficient, and quality-focused shift in care staffing by breaking down barriers and raising standards, one shift at a time. We never stop improving, embracing innovation and striving for excellence in all we do without letting the pursuit of perfection hinder progress. About the Role: As a Content Marketing Specialist, you will play a vital role in driving the company’s growth and enhancing its market presence. Your primary responsibility is to deliver high-quality copywriting, craft compelling pitch decks, and develop commercially focused marketing campaigns that resonate with target audiences. By leveraging your creativity and strategic thinking, you will support business objectives, strengthen brand messaging, and contribute to revenue generation. This role will require close collaboration with cross-functional teams to ensure marketing materials align with business goals and customer needs. Key Responsibilities: Copywriting and Content Creation Develop high-quality, engaging, and persuasive copy for a range of materials, including websites, brochures, emails, and social media. Tailor content to align with target audiences and company branding guidelines. Pitch Deck Development Design and deliver visually compelling and commercially focused pitch decks to support sales and business development efforts. Collaborate with internal teams to gather insights and ensure pitch decks effectively communicate key value propositions. Marketing Campaigns Plan, create, and execute commercially driven marketing campaigns across multiple channels to drive brand awareness and lead generation. Monitor campaign performance, analyse results, and adjust strategies to optimise outcomes. Collaboration and Stakeholder Engagement Work closely with sales, customer success, and other teams to understand business objectives and align marketing activities accordingly. Liaise with external vendors, designers, and content creators as needed. Market Research and Competitor Analysis Conduct market research to identify trends, audience preferences, and opportunities for innovation. Analyse competitor campaigns and positioning to inform marketing strategies. Brand Consistency Ensure all content and marketing materials adhere to brand standards, maintaining a consistent tone and style. Reporting and Insights Track key metrics for content and campaigns, providing regular reports and insights to stakeholders. Use analytics tools to assess the effectiveness of marketing initiatives and recommend improvements. Continuous Improvement Stay up-to-date with industry trends, tools, and techniques to continuously enhance marketing efforts. Experiment with new content formats, styles, and delivery methods to maximise impact. Skills Required: Exceptional written and verbal communication skills with the ability to craft persuasive, engaging, and error-free copy. Strong storytelling ability to connect with target audiences and convey complex ideas clearly. Solid understanding of marketing principles, including campaign planning, execution, and performance analysis. Experience creating multi-channel marketing strategies that deliver measurable results. Proficiency in creating visually appealing pitch decks and marketing materials using tools like PowerPoint, Canva, or Adobe Creative Suite. Ability to translate business objectives into visually impactful presentations. Strong business acumen with the ability to align content and campaigns with organisational goals and target market needs. Excellent organisational skills with the ability to manage multiple projects, prioritise tasks, and meet deadlines. Strong interpersonal skills to work effectively with cross-functional teams and external stakeholders. Ability to take feedback constructively and adapt work to align with team goals. Proficiency in conducting market research and analysing industry trends to inform content and campaigns. Experience using analytics tools (e.g., Google Analytics, HubSpot) to track campaign performance and refine strategies. A creative thinker who can generate innovative ideas and adapt content for diverse audiences and platforms. Flexibility to respond to changing priorities and market conditions. Our Values At Staffscanner, we believe that caring about quality leads to quality care and our values are the foundation of everything we do. We put people first, recognising that our success is driven by the dedication and care of our staff and the wellbeing of those they serve. We improve as a team, fostering a collaborative environment where everyone's contributions are valued, and collective growth is celebrated. We take ownership, ensuring accountability and pride in our work. We treat everyone with dignity and respect, creating an inclusive culture where every individual feels valued and heard. We listen and take action, committed to responding to feedback and continuously enhancing our services. If you are passionate about marketing and want to make a meaningful impact in the care sector, we would love to hear from you. Apply now to join Staffscanner and help us continue to revolutionise care staffing At Staffscanner, diversity, equity, and inclusion are core to our mission. We create an environment where diverse perspectives are celebrated, and everyone is empowered to excel. We ensure equitable processes and welcome applicants of all backgrounds, valuing ethnicity, religion, sexual orientation, gender identity, family status, national origin, veteran status, neurodiversity, and disability. Our commitment to these principles drives our success and innovation in the care industry. Job Type: Full-time Pay: £25,000.00-£29,000.00 per year Additional pay: Bonus scheme Benefits: Company pension Schedule: Monday to Friday Work Location: In person

Location: Glasgow, GB

Posted Date: 1/30/2025