Head of Marketing

At Bolero, we believe in shaping a collective universe in music where creators unlock everlasting freedom of choice and investors thrive through ownership. We are a team of passionate music industry experts and technology pioneers driven by a common vision. We are on a mission to enable rightholders to monetise their music catalogs at a fair value, without ever compromising creative control over their art. Our ambition is to unlock the untapped & inherent value of music through the world’s leading decentralised infrastructure dedicated to music IP investment. Our goal is to build the largest market for music rights & make this new asset class as a popular & accessible as can be. In order to achieve our goals we’re seeking a talented Head of Marketing to grow alongside our CEO and our Head of Music. About Bolero In four years, we have pioneered the emergence of music catalog tokenisation and are leading the industry into this exciting new space at the crossroad of music, technology and finance. We collaborate with top-tier record labels, songwriters, publishers & distributors to create what is set to become a new standard within our industry. We are backed and advised by renowned artists such as Petit Biscuit, Rilès & Le Motif, a tier-1 French-American VC fund, as well as a diverse group of like-minded business angels. Role We’re seeking a full-time Head of Marketing. You will be joining a passionate team made of insiders and outsiders to the music industry. We value free-flowing creativity, analytical decision-making, and trendsetting campaign-launching. You will be powered by a music team that values the importance of all types of artist and is signing new talents to the platform every day : Emerging Artists, Artists In Development, Established Artists and Internationally Renowned Artists. You will be supported by a tech team that values cutting edge features, user experience design and collaboration. You will contribute to discover, own, and execute Bolero Music's next blockchain opportunities for a 10x growth. You will report directly to the founders to take on this world-changing opportunity. We will all work closely together to make sure this will be the best role of your career. Mission • Market Analysis and Opportunity Optimization : Analyze global market trends and competitor activities to identify quick and profitable growth levers. • Customer Acquisition and Revenue Generation : Drive customer acquisition campaigns through performance marketing strategies (SEA, social ads, CRM), ensuring optimization of conversion rates at every stage of the funnel. • User Journey Optimization : Collaborate with the product team to enhance touchpoints and maximize conversions by leveraging user insights and behavioral data. • ROI-Driven Campaign Management : Launch and oversee multi-channel campaigns (email, retargeting, content) with a strict focus on KPIs (CPL, CAC, ROAS) to directly impact revenue growth. • Structuring and Operationalizing Marketing Activities : Organize key activities (social media, display, community management, PR) with a primary objective of boosting sales and customer engagement. • Objective Setting and Reporting : Define and track clear KPIs (awareness, acquisition, conversion, revenue) aligned with business goals, providing regular performance analyses to leadership. • Rapid Iteration Processes : Implement agile methodologies to test, learn, and adjust acquisition and conversion strategies in real time. What we are excited about You have an international experience as a Head of Marketing/Marketing Director in a BtoC/consumer goods scale up or a tech company, or you’ve been acting as a Senior Strategic Planner in a tier-1 agency. You have a rich track record of successful campaigns in digital, physical and display formats. You know how to get your hands into operations. You've mastered the art of moving from strategy to execution. You are familiar with the cultural and business codes of the music industry. Excellent communicator - You know how to work in teams, give and receive feedback, identify issues and provide solutions. Fully proficient in English is a must, a third language is a plus. Bonus - Music is an important part of your life Package Compensation and equity grants are competitive and commensurate with experience. This is a full-time role that includes medical insurance, paid time off, transport allowance and the possibility to work from home. Based in Paris, France. Process 1/ Screening call. 2/ Call with the management & assesment 3/ Meeting on-site with the founders. How to apply Does this role sound like a good fit? Email us at jobsboleromusic.com Tell us why you want to join Bolero Music and why you generally care about the problem we're solving. Make your first impression count. Share with us what excites you, your portfolio and how you envision your role at Bolero Music. Tip: keep it under 600 characters Bolero Music welcomes all qualified persons to apply regardless of race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Location: Paris, FR

Posted Date: 2/2/2025