ET Media Labs - GA/GTM Implementation Specialist

Overview : ETML (a subsidiary of Mckinsey) is India's leading growth advertising and analytics company, driving the digital growth of top brands such as Atomberg, Lenskart, Kapiva, Mamearth, Urban Company, Forest Essentials, Licious, Edureka and many more. Trusted by over 500 brands, ETML has been a strong pillar in their data- driven digital growth, boasting a high success as well as retention rate. With over 11 years of excellence, we take pride in the expertise and dedication of our team of 250, comprising highly skilled and motivated alumni from IIMs, IITs and other tier- 1 colleges. We are looking for a GA/GTM Implementation Specialist with 3- 5 years of experience in setting up and managing Google Analytics (GA4) and Google Tag Manager (GTM). The ideal candidate should have a strong understanding of web analytics, data tracking, and tag management to ensure accurate and actionable insights for our clients. Experience in data visualization tools such as Looker Studio, Power BI, or Tableau will be an added : - GA4 & GTM Setup & Management : Configure and maintain Google Analytics (GA4) and Google Tag Manager (GTM) across client websites and applications. - Event & Conversion Tracking : Implement custom event tracking, conversion tracking, and enhanced eCommerce tracking using GTM. - Tag Implementation & Debugging : Deploy and troubleshoot tags, triggers, and variables in GTM to ensure seamless data flow. - Data Layer Implementation : Work with developers to set up and manage data layers for advanced tracking requirements. - Cross- Domain & UTM Tracking : Configure cross- domain tracking, campaign URL tagging, and ensure accurate attribution. - Data Visualization & Reporting : Develop dashboards and reports using Looker Studio, Power BI, or Tableau to present actionable insights. - Privacy & Compliance : Ensure compliance with GDPR, CCPA, and other data privacy regulations in tracking implementations. - Troubleshooting & Audits : Conduct regular audits of GA4 and GTM implementations to ensure accuracy and resolve Skills & Qualifications : - 3- 5 years of experience in GA4 and GTM implementation. - Strong understanding of JavaScript, HTML, and CSS for debugging and troubleshooting tracking issues. - Proficiency in data visualization tools such as Looker Studio, Power BI, or Tableau. - Experience with Google BigQuery and other reporting tools is a plus. - Familiarity with marketing platforms like Google Ads, Facebook Pixel, and other third- party tracking tools. - Ability to work with developers to set up custom tracking and data layers. - Excellent problem- solving skills and attention to detail. - Strong communication and documentation skills. (ref:hirist.tech)

Location: delhi, IN

Posted Date: 4/5/2025