CRM Specialist

We are the Lottomatica Group, leader in regulated gaming in Italy and one of the largest European operators, in all areas of activity: sports betting, online gaming and amusement machines. We offer our customers safe and quality gaming experiences, through all channels, putting responsibility and sustainability at the core of the business. Being in Lottomatica is much more than being part of a company: it means contributing to a great and responsible entrepreneurial project. We are looking, for a Group Company, for a CRM Specialist profile who will join the Digital & Betting Department. The ideal candidate will have a strong passion for the world of online gaming, with proven experience in customer relationship management, CRM campaign optimisation and the use of advanced customer segmentation and campaign orchestration tools. Main activities: Plan, develop and optimise CRM campaigns for the Sport and Casino segments, leveraging the multi-touchpoint model. Segment the customer database using predictive analytics and micro-segmentation to deliver personalised and targeted communications. Create omnichannel journeys and dynamic offers based on customer lifetime value, churn prediction and behavioural clustering. Monitor and analyse campaign performance metrics through control groups and uplift measurement, improving ROI. Collaborate with Marketing, Product and VIP teams to ensure a smooth and consistent user experience throughout the customer lifecycle. Work closely with the BI & Analytics team, using predictive models to identify opportunities for growth and optimisation. Ensure all activities are compliant with industry regulations, applying compliance-friendly personalisation strategies. Requirements: Master's degree in Economics, Marketing or related. Previous experience in a similar role. In-depth knowledge of CRM tools and marketing automation platforms, with experience using Optimove or similar tools. Strong understanding of retention, engagement and customer lifetime value metrics. Skill in data analysis, KPI interpretation and performance optimisation through A/B testing and AI-driven recommendations. Excellent communication and copywriting skills to create targeted messages. Aptitude for problem-solving, data-driven approach and results orientation. Fluent knowledge of English. What we offer: Contract and hybrid work opportunities; Company laptop; Ticket restaurant; Company welfare, day-care bonus; Ongoing training on hard skills and soft skills; Gross annual salary commensurate with experience (28k to 32k); Job Grade: 2; Lottomatica implements a policy that guarantees equal opportunities and promotes diversity and inclusion, against all forms of discrimination. At Lottomatica we believe that each person is unique and we consider diversity as a source of personal and organizational enrichment. We strive every day for ours to be an open, safe and inclusive environment, where each person can be fully himself or herself regardless of gender, religion, sex, age, ethnicity, nationality, disability, marital status or sexual orientation. Seniority level Associate Employment type Full-time Job function Marketing Industries Entertainment Providers J-18808-Ljbffr

Location: provincia-di-roma, IT

Posted Date: 4/6/2025