Marketing Manager

LHH is partnering with a food company to find a Marketing Manager. Specially, this is someone who specializes in market research for consumer packaged goods (CPG), analyzes market trends, and provides clarification of user requirements to project teams. Fluent in Spanish is a plus. Base pay range $70,000.00/yr - $85,000.00/yr Primary Responsibilities Support and execute marketing strategies and plans to drive awareness, adoption, and revenue growth for our product Conduct in-market research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging; Provide clarification of user and market requirements to project team Collaborate closely with cross-functional groups to define target market segments, product features, and pricing strategies Support product messaging and positioning assignments to articulate the value proposition and differentiators of our product Initiate kick off process and project management for new projects for company Deliver effective sales enablement tools, including sales presentations and product training materials Support successful product launches, working closely with cross-functional teams to coordinate marketing activities, such as content creation, advertising, events, and PR Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for optimization Support website upgrades and re-design Build strong relationships with customers and industry contacts to amplify our product messaging and generate positive coverage Assist in development of marketing claims and review with cross-functional team (regulatory, engineering, quality) to determine suitability Stay up-to-date with market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts Maintain social media presence on Facebook, Twitter, LinkedIn etc. Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning. Knowledge, Skills, and Experience Bachelor's degree in marketing, business, or a related field preferred 3-5 years proven experience in Marketing or similar role Strong understanding of product marketing principles and best practices Excellent written and verbal communication skills with the ability to create compelling and concise messaging Demonstrated ability to develop and execute successful product marketing strategies Analytical mindset with the ability to interpret data and metrics to drive informed decisions Strong project management skills with the ability to manage multiple projects and prioritize effectively Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels Proficient in market research and competitive analysis Creative thinker with a customer-centric mindset Must be fluent in Spanish Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Food and Beverage Manufacturing J-18808-Ljbffr

Location: South Boston, MA, US

Posted Date: 4/15/2025