CRM AND DIGITAL SR. SPECIALIST

Key Responsibilities: Data Analysis and Reporting: Analyze data from Seekop CRM modules, including first contact, sales, after-sales, and re-purchase phases. Cross-analyze dealer data with brand-level metrics to identify trends and areas for improvement. Generate detailed reports and dashboards, offering actionable insights to improve CRM, UX strategies, and social media performance. Monitor engagement metrics, audience growth, and conversion rates across social media platforms. Performance Monitoring: Track KPIs related to customer engagement, dealer performance, campaign success, and social media impact. Provide regular performance reviews to the CRM, UX Manager, and social media team, highlighting optimization opportunities. Assess the effectiveness of paid and organic social media campaigns, adjusting strategies accordingly. Dealer Collaboration: Ensure accurate data input in the Seekop CRM platform by working closely with dealers. Train and support dealers in data management best practices and the use of social media to enhance brand engagement. Provide guidance on best practices for dealer-led social media initiatives and customer interactions. Strategic Insights: Identify customer journey gaps and recommend strategies to boost satisfaction, retention, and online engagement. Collaborate with marketing, sales, and after-sales teams to align insights with business objectives. Develop audience segmentation strategies to personalize social media content and enhance customer experience. Social Media Strategy and Content Development: Design and implement data-driven social media strategies to increase brand awareness and engagement. Develop and oversee the content calendar, ensuring alignment with overall marketing campaigns and business objectives. Work with creative teams to produce compelling content, including posts, videos, and infographics. Optimize social media profiles and postings for SEO and audience engagement. Community Management and Engagement: Monitor brand mentions, respond to customer inquiries, and foster community engagement across all social platforms. Develop strategies to enhance user interaction and maintain a strong brand voice. Identify and engage with influencers, brand advocates, and key industry players to expand reach and credibility. Process Optimization: Refine data collection and reporting processes in collaboration with the CRM, UX Manager, and social media team. Utilize AI and predictive analytics tools to improve data accuracy, customer behavior forecasting, and content performance prediction. Implement automation tools for content scheduling, analytics tracking, and audience sentiment analysis. Technical Skills: Advanced proficiency in data analytics tools such as Tableau, Power BI, and Excel. Experience with CRM platforms, preferably Seekop. Strong familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Meta Business Suite). Understanding of social media advertising platforms and A/B testing methodologies. Familiarity with automotive retail data and after-sales processes is highly desirable. Experience and Education: Bachelor’s degree in Data Science, Statistics, Business Analytics, Marketing, or a related field. At least 3 years of experience in data analysis, ideally in the automotive or retail industry. Proven experience managing social media strategies and campaigns for a brand or dealership network. Experience working with dealer networks, CRM systems, and digital marketing tools is a strong advantage.

Location: México, MX

Posted Date: 4/26/2025