Web Business Analyst (M/F)

The E-Commerce Department is recruiting as soon as possible a Web Business Analyst (M/F) on a permanent contract at its European headquarters in Rueil-Malmaison (92).

MISSIONS:

Within the E-Commerce department, reporting to the Traffic Acquisition and Web Analyst Manager, your key responsibilities are:

Business performance analysis and reporting

• Develop dashboards and tracking reports to measure websites performances and evaluate the impact of marketing and business initiatives.
• Identify trends and opportunities in user experience and conversion and make recommendations to improve business results.
• Ensure the accuracy of data in all generated reports, including daily reports sent by email via the Alphalyr solution
• Collaborate with e-shop, CRM, and UX teams to develop data-driven strategies and action plans to improve user experience and drive sales growth.
• Monitor market trends, technologies, and best practices to stay up-to-date on the latest developments in web analytics and business analytics.

Tag Management & Data reliability

• Collect, consolidate and analyze data related to user experience on the company' websites using Piwik Pro Analytics tool.
• Manage websites tag management
• Ensure the accuracy of information deployed in the datalayer on all managed sites and ensure optimal management of deployed tags.

Technical Performance

• Page loading times : monitor our pages loading speed and web core vitals.

Consent management

• Collect, consolidate and analyze data related to user consent using Didomi solution.
• Propose ways to improve interaction rate and consent rate following the implementation of AB tests.

Customer Data Platform (CDP) management

• Ensure the reliability of the Customer Data Platform and generated segments.
• Propose and implement segments for CRM and acquisition.
• Provide support to CRM and acquisition teams.

PROFILE

• Business school graduate with at least 3 year professional experience in web analytics, business analytics, or related fields.
• Excellent Excel, statistical analysis and data modeling skills.
• GTM has no secret for you.
• You are able to develop Looker Studio and Power BI reports.
• Good knowledge of General Data Protection Regulation (GDPR)
• Good understanding of user experience principles, website design, and conversion. Ability to work independently, manage multiple projects simultaneously, and meet deadlines. Knowledge of digital marketing techniques, including SEO, Google ads, email marketing, social media marketing, etc. You are fluent in English and French

LIFE @DIM :

Our employees are at the heart of our company's strategy, which means you can enjoy the following benefits:

• Work in a stimulating environment with a young, dynamic team, and take on new challenges every day
• Take advantage of the company restaurant
• Access to sales organised by the ESC
• 30% discount on products in our DIM boutiques and on DIM.fr
• Access to the Conciergerie (services offered by beauticians, shoemakers, etc.)

The position is based in Rueil-Malmaison and requires a physical presence on the work site. Our head office is accessible by RER A, just a few kilometers from Paris, in a modern building surrounded by green spaces.

Do you have a taste for a challenge and are you looking for a formative experience?

Then join the DIM Brands International Group!