Marketing Manager

Excited to be working with Ideal Heating who are part of Groupe Atlantic a market leader, to recruit a specification Marketing manager to their growing Marketing team.

This role would suit an individual who thrives in fast paced busy environments where no two days are the same, working and supporting on exciting campaigns and projects across the social housing and new builds part of the business.

This role has 2 direct marketing reports and would suit someone who is agile, a team player and driven to succeed.

Job Title - Marketing Manager - Specification

The job holder will be expected to lead the domestic marketing team to elevate support for the specification side of the business. This role will take responsibility for executing marketing plans as outlined in the marketing strategy and will support the Head of Marketing in key projects and campaigns.

Key Responsibilities include:

• Acting as a brand ambassador that creates, implements and measures the success of a comprehensive and pro-active marketing and communications program that will enhance the Ideal Heating brand and position to increase sales out
• Constructing a fully integrated marketing campaign plan for the brands that takes into account key messaging, product launches and important campaigns for both installer and consumer across our one off, social housing and new build channels
• Liaising with the digital and creative teams to ensure that campaigns briefs are understood and that key messaging and timelines are relayed
• Being ‘the project’ lead on key campaigns within the brand
• Working alongside the digital team to ensure that messaging and imagery for the brand is consistent across all digital channels
• Creating all content for internal comms for important marketing messaging
• Developing and implementing an aggressive national and local marketing plan to increase awareness through various marketing channels and activities
• Implementation and delivery of regional marketing initiatives, supporting large installation customers
• Develops ideas and marketing opportunities to obtain extensive brand awareness
• Working closely with all areas of the business including the digital team, sales, product management to ensure initiatives are supported, communicated and aligned
• Protecting and championing the brands to ensure articulation and consistent communication of image, brand and position internally and externally
• Managing of content creation which includes messaging for blogs, emails and social media
• Working with the team to create a yearly structured plan of content that combines subjects to include seasonality, planned events and product launches

The job holder should have:

A degree in business, marketing or related field with a minimum of five years professional working experience preferably within B2B and B2C businesses

Management experience is essential

1. Experience of working within a fast-paced, results-orientated business
2. An enthusiastic, motivated, detail-oriented manner,a self-starter and able to demonstrate initiative
3. A strong understanding of the current marketing landscape and importance of comprehensive marketing strategies
4. A demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles including news, feature, and promotional materials
5. A team player able to work constructively and positively in supporting colleagues and all aspects of brand development and success
6. Exceptional project management skills with ability to manage people and projects effectively, delegate responsibility and provide follow-through on multiple projects
7. The ability to strategize, anticipate problems and identify opportunities to build and protect the brands
8. Proficient computer skills including experience with MS Office products, SAP/CRM or similar systems

Candidates should hold a full driving licence. Experience of working with a national sales team would be an advantage.

Candidates should display behaviours in keeping with our Values of Integrity, Excellence, Learning, Collective Efficiency, Innovation, Business Development and Enjoyment.