Senior Digital Marketing Executive

Role: Senior Digital Marketing Executive – Castleford.

Salary: up to £40K per annum.

Benefits:

• Hybrid working.
• Free parking.
• Contributory pension.
• Employee assistance programme.
• Employee benefits – discount scheme for retailers/cinema etc.

Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.

In this role, you will develop and drive the digital marketing strategy. To optimise brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

Responsibilities:

This role requires focus in 4main areas:

• Strategy - develop the digital marketing strategy and digital mid-term business plan.
• Market Contact – maximise awareness & engagement online.
• Conversion - develop our online platforms to achieve commercial targets.
• R.O.I – measure and report our digital marketing return on investment.

SPECIFIC RESPONSIBILITIES

• Create digital marketing strategic plans (supported by manager).
• To plan and execute all multi-channel brand and tactical campaigns to achieve lead gen targets.
• To manage and develop our website (UX and online journey).
• To manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
• To manage and further develop our CRM systems and marketing automation capabilities.
• To optimise the potential from our social media presence.
• To optimise the awareness & engagement from our online internal comm’s.
• To develop and implement a calendar of content – campaigns, social media and mobile app.
• To identify new and creative growth strategies through digital marketing.
• To measure and report on performance and assesses against goals (ROI and KPIs).
• To conduct any other duties as requested within the scope of your knowledge, skills and ability.

CORE MEASUREMENTS

• Digital marketing strategy approved.
• Targeted online sales of x per annum.
• Targeted lead gen of x per annum.
• Targeted internal comms engagement of x.
• Targeted social followers & engagement of x.
• Targeted digital ROI of x.

ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

• Graduate calibre with appropriate marketing qualifications.
• Experience of marketing automation & CRM (Hubspot experience an advantage).
• Strong CMS experience and management of company website.
• A social media native used to managing and developing corporates. platforms.
• IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
• Excellent verbal and written communication skills.
• Ability to build relationships with internal and external parties at all levels.
• An independent operator, able to use initiative, predict & solve problems.
• Organised with a high level of attention to detail and excellent project management skills.