Marketing Data Analyst

Who are we?

We’re MoneyPlus. We help people live better. Life isn’t always simple, that’s why we do what we do. Our services help to make life less complicated – and expensive. We offer advice and financial services that help our customers overcome their troubles with debt once and for all. We’re people who take care of people. We’ll be there to help with things that can easily be forgotten about, answer any complicated questions and help our customers to plan for their future and reach their financial goals.

Tough problems and challenges are no match for us. We’re a team of quick thinkers and relentless doers, with lots of ideas and plenty of passion to help improve the lives of others. If you share our passion for improving the lives of others through simple, affordable, jargon-free services, then you may have what it takes to join our team.

Why do we need you?

We’re looking for a Marketing Data Analyst to join our growing and fast paced marketing department who will support the development and optimise of all marketing campaigns across all marketing channels. The Marketing Data Analyst will be responsible for collecting, analysing, and interpreting data to inform and optimize our marketing strategies. This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to translate complex data into actionable insights. The ideal candidate will have experience in marketing analytics, excellent problem-solving skills, and a keen eye for detail.

What’s in it for you?

We believe our people truly are our greatest asset, that’s why we make sure our MoneyPlus People have the best experience, right from our first interaction all the way through their career with us. There’s way too many to list, but here are a few of the best reasons to join the MoneyPlus team:

• Family Friendly – Having a healthy work life balance is important to us. We offer a minimum of 23 days holiday allowance per year, with the opportunity to buy extra days if you need them.
• Discounts – Is there anything better than a few freebies? Join our team and you’ll have access to Perkbox, which has tons of deals for you to choose from, as well as free healthy breakfast in our on-site café, tea and coffee, and fresh fruit.
• Social – We value the relationships our employees have with one another, encouraging them to come together. Whether it’s a catch up in our café, a team trip out, or letting their hair down at one of our free annual events.
• Café – We want our people to be happy and healthy, which is why we provide an award winning subsidised café that serves free healthy breakfast every morning and discounted meals throughout the day.
• Doing our bit – We show support in every way we can to our clients, people, and company charity. We have regular fundraising activity, organised by our very own Social and Fundraising Committee.
• Wellbeing –We provide a free cashback healthcare plan, our very own 24/7 free to access gym, MoneyPlus Fitness, and an onsite Wellbeing Counsellor, as we’re committed to looking after your physical and mental health.
• Training – We want our people to be the best. We care about your development, which is why we provide professional training opportunities, so that you can be the best possible you.

Visit our website to find out more about our company culture https://moneyplusgroup.com/careers/

What do we need you to do?

1 Data collection, measurement and management:

• Collect and analyse data from various marketing channels, including website analytics, social media, email campaigns, and digital advertising.
• Work with Media Agency to build measurement and attribution models into Media.
• Find ways to compare data across channels and across different marketing objectives (long and short term) to inform smart decision making.
• Accurately attribute all conversion data to its original source.
• Evaluate the performance of marketing campaigns and initiatives, including ROI, conversion rates, and customer acquisition costs.
• Provide recommendations for optimizing campaigns based on data-driven insights.
• Ensure data accuracy & integrity by regularly auditing and validating data sources.
• Conduct market research and competitive analysis to understand industry trends and benchmark performance.
• Support customer segmentation work, and develop ways to attribute segments within our customer user base.
• Utilize data to refine targeting strategies and enhance customer engagement.
• Conduct competitive research, identifying strengths, weaknesses, and opportunities in the market

2 Data Analysis and Interpretation

• Analyse marketing data to identify trends, patterns, and opportunities for improvement and to maximise efficiency and effectiveness.
• Interpret complex data sets and provide actionable insights to support marketing strategies and decision-making.
• Communicate findings and insights effectively to both technical and non-technical stakeholders.

3 Reporting and Visualisation

• Streamline existing reporting suite and advise on new, amendments and improvements.
• Develop and maintain regular reports and dashboards to track key marketing metrics and KPIs.
• Present data insights and recommendations to marketing and executive teams through clear and compelling visualizations.
• Ensure all reports and definitions are documented and distributed where necessary.
• Collaborate with cross-functional teams to stay abreast of outcomes and learnings.

What skills and experience do we need you to have?

• 5+ years of experience in marketing analytics, data analysis or similar role.
• Proficiency in data analysis tools and software (e.g., Google Analytics, Excel, SQL, Tableau, Power BI).
• Demonstrable understanding of Performance Marketing and Media Measurement
• Strong analytical skills and experience with statistical analysis.
• Strong analytical skills and experience with statistical analysis.
• Excellent problem-solving abilities and attention to detail.
• Ability to translate complex data into clear and actionable insights.
• Strong communication and presentation skills.
• Experience with marketing automation and CRM systems is a plus.
• Familiarity with data privacy regulations and best practices.
• Excellent communication and interpersonal skills.

Are you ready to join us?

At MoneyPlus we want to create a work environment that inspires you to excel. Through our combination of support, working as a team and our ambition to be better, we want to help you achieve and create a future with us. Sound good? Apply now!