Qualitative Research Director

The Social Wire is the leading agency for research and influence – a part of the most exciting digital group, the European Digital Group, that opens unprecedented perspectives. As we expand our presence globally, we are on the lookout for a Qualitative Research Director for our Paris office, who is an expert in research, passionate about the beauty and luxury industry, and thrives in a fast-paced environment with dynamic, multifaceted projects.

Our international team collaborates with clients in China, Europe, and the US, working with some of the biggest names in beauty and beyond. We manage global research projects among thousands of creators across the globe.

Position Summary

As a Qualitative Research Director, you will lead strategic studies for sophisticated clients. These efforts will require the ability to understand client business needs & an expertise in research design / influence (Instagram or TikTok).

Key Responsibilities

• Lead and manage some of our largest projects, building great relationships with clients and providing the research expertise they need.
• Be a subject expert and go-to internal and external resource for advice, guidance, and knowledge on qualitative methodology.
• Manage, mentor, and lead researchers, nurturing them to progress in their careers.
• Act as the project director for a variety of qualitative research projects.
• Be a true storyteller, bringing qualitative research to life and providing detailed insights.
• Ensure client satisfaction through the accuracy and consistency of all qualitative research projects.
• Present our data at custom team meetings and client debriefs, both in person and via online communication and through written reports.

Ideal Candidate

• Bachelor’s degree is required, with at least 5-10 years of experience working in the marketing, consulting, or marketing research industry from either the client or supplier side.
• Very familiar with the social media landscape (from Instagram to TikTok) and with the beauty and luxury sectors.
• A track record of high-quality qualitative research methodology, design, and delivery.
• Global research expertise and international exposure.
• Ability to think creatively and strategically to identify new opportunities.

What Makes This Job Unique

Very attarctive package ! We propose to start an innovative and unique journey in one of the most innovative digital groups in Europe and beyond. Enter an international galaxy with a portfolio of established and prestigious customers.