Senior Marketing Executive – Arabic speaking (Influencer Marketing)

About the Company

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

Grow YesStyle's influencer network in the Middle East / North Africa to increase and strengthen the brand visibility across the region through impactful strategy and creative marketing campaigns to reach our target audience.

Key Accountabilities:

• Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness in the Middle East / North Africa markets.
• Identify and engage with relevant influencers profiles to create content on social media channels such as YouTube, Instagram and TikTok.
• Build and maintain strong and long term partnerships with engaged influencers.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners.
• Be the main point of contact between YesStyle and influencers offering a unique experience and good service.
• Prepare marketing reports and track various data metrics for influencers.

Minimum Requirement:

• Bachelor's degree in marketing, communications, or a related field.
• At least 5 years of relevant experience in marketing. Managerial experience will be a plus.
• Excellent oral and written communication skills in English and Arabic.
• Social media savvy and understanding of influencer marketing strategies and techniques.
• Data analysis skills.

Key Competencies Required:

• Strong people and communication skills
• Organizational abilities and attention to detail
• Ability to multitask and prioritize tasks in a fast-paced environment
• Analytical mindset with the ability to interpret data
• Good relationship building skills