Strategic Communications Manager - Digital

If you have experience in a digital management role with a strategic focus, we want to hear from you.
Our Digital Communications team is seeking a Strategic Communication Manager to manage the day-to-day coordination of an experienced team of 12, focusing on continuous delivery and maximising the impact of our digital presence. You will ensure that the West Midlands Combined Authoritys (WMCA) message is consistent, engaging, and reaches audiences effectively. This role is integral to our communications team, focusing on strategic planning, content development, and the execution of multi-channel campaigns that align with our organisational goals.
Prioritising the WMCAs strategic objectives, you will provide cross-functional advice and develop communication plans to support our directorates in achieving their goals for the West Midlands.
To be successful in this role you must have strong interpersonal skills, be a creative thinker and results orientated.
This is a fixed term position, covering maternity leave, until August 2025.
What you will be doing.

• Develop and deliver a digital communications strategy.
• Oversee the evaluation of performance of digital communications.
• Oversee any paid-for digital advertising for the organisation.
• Lead on the development and delivery of an overarching digital communications strategy for the WMCA, the Mayor and Transport for West Midlands.
• Manage the website and all social media channels.
• Establish and chair a regional digital communications group with key partners.
• Manage the digital communications budget.

Whats essential.

• Substantial experience of working in a senior digital management role with a track record of successful development and delivery of digital campaigns and projects.
• Knowledge / experience of media buying for digital channels.
• Able to demonstrate a thorough understanding of the use of analytics to benchmark, audit and improve digital content.
• A proven track record of designing and implementing strategic communications plans.
• Experience of successfully managing a team.
• The ability to challenge and influence.
• Excellent digital and visual communication skills.
• Experience of delivering more than one communications function.

How to apply.On clicking apply for this job, you will be prompted to register for an account, which you can do using your name and email address. You will have the opportunity to upload a CV when registering. Uploading your CV will auto-populate the employment and education sections of your profile. Please note, we do not see your CV once you have submitted your application.Our shortlisting decisions are based on what you tell us in your profile - and so it is important to check the information is correct and format your profile so that it really stands out.
You will be asked to provide a supporting statement which should evidence (using examples) how your skills and experience match the essential criteria of the role that you are applying for. You will be asked to type your statement into the portal directly. If you have already prepared a supporting statement, then you can simply copy and paste this directly into the application form. For more information on how to apply, please visit the FAQ page on our career site.
Reasonable adjustments.If you have an accessibility need, disability, or condition that means you might require changes to the application or recruitment process (for example, you might need to submit your application in a different format), please get in touch with our Recruitment Team. We are here to assist and accommodate your needs.
Salary and benefits.We advertise salary ranges for job roles, with new appointments typically starting at the lowest salary point. In exceptional cases, where higher skill levels or experience are applicable, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.
We offer a comprehensive benefits package that includes a Local Government Pension Scheme (one of the most generous pension schemes in the UK), 28 days paid annual leave(plus an option to purchase more!), ethical saving options and healthcare plans, paid volunteering days, free financing for the latest technology, discounted shopping with over 2,000 big-name retailers, and more. For more information, please visit the benefits page on our career site.
Hybrid working and location.We believe hybrid working is the best way for our organisation to fulfil our commitment to a modern, agile workplace while continuing to provide a great service to our customers. Hybrid working means having flexibility between working in the office and at home on agreed days, where a role allows.
The location for this role is 16 Summer Lane. It is expected that you can split your time between the office and working remotely, with at least 3 days a week spent in the office. Please note, this is the minimum expectation.
Creating an inclusive workplace.We are dedicated to creating a diverse, inclusive, and authentic workplace that reflects the communities of the West Midlands region. We believe that building a team with varied backgrounds and experiences will benefit us as an employer and enhance our work.
WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. Were a Disability Confident Employer with Leader status, committed to interviewing applicants with disabilities who meet all the essential role criteria.
We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.
We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying. If your values align with ours and you are dedicated to working towards a future that we can all be proud of, we would love to hear from you.
Right to Work in the UKWMCA has a legal responsibility to ensure that all its employees have the legal right to work in the UK. Therefore, if you are made an offer of employment, this will be subject to WMCA verifying that you are eligible to work in the UK before you start work.
Candidates wishing to apply who would require sponsorship can determine the likelihood of obtaining a Certificate of Sponsorship for the role by assessing their circumstances against the relevant criteria set out by UKVI.
Thank you for considering joining our team at WMCA. We look forward to receiving your application and the opportunity to work together towards our shared goals.

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Location: Birmingham, GB

Posted Date: 9/20/2024