Marketing Director

Marketing Director

Location: Saepio HQ, High Wycombe, Bucks

Salary: £80,000 - £90,000

Hours: Full Time

Reporting To: Co-CEO

Direct Reports: Marketing Manager, Marketing Specialists

Who are Saepio?

Saepio is an information security solutions provider working with UK based corporate customers with between 100 – 10,000 employees. We help our clients protect their customer data, applications, and systems from cyber attacks.

As the cyber threat landscape continues to evolve, Saepio is growing rapidly to meet the increasing demand for gold standard cybersecurity solutions. To support our growth, we are recruiting a Marketing Director to lead our Marketing function.

The world of cyber security is fast paced and exciting, so why not join our journey and be part of a fun and successful company with a real community atmosphere whilst helping beat the cyber criminals.

What will you be doing?

This is an incredible opportunity to join as the first ever Marketing Director working directly with the new Co-CEOs following recent institutional investment into the company.

As Marketing Director, you will manage the entire function and be tasked with creating a marketing plan to achieve the business objectives of the Co-CEOs. Once signed off and budgeted, you will be responsible for executing the plan and reporting on its performance and ROI.

You will be a data driven individual that is fluent in using the latest MarTech tools to drive demand gen.

This is a perfect role for someone that is currently the Head of Marketing or #2 in a growing business and is ready to step up to be the lead in a high-performance culture as it enters its next phase of growth.

Player Director

Own the budget and key activities to drive marketing efforts.

Manage a small team of marketeers.

Technical Tooling and Data Analysis

Conduct detailed data analysis to inform and refine marketing strategies, ensuring maximum ROI.

Produce reporting to present findings to the Co-CEOs, including conversation rates and performance at each stage of the funnel for each channel.

Experience using HubSpot, Salesforce or similar.

Broad Knowledge and Experience

Lead all functions of marketing and customer acquisition, including but not limited to, SEO optimisation, paid search, sponsorship, field marketing and social selling.

Budget and Resource Allocation

Manage the marketing operations budget and ensure resources are properly allocated to maximise efficiency and results.

Monitor costs and returns relative to budget and adjust plans as necessary to optimise spending.

Marketing Strategy and Planning

Develop and implement a comprehensive marketing plan.

Execute the plan on a rolling 12-month basis.

Create strategies with various sizes of budget that are flexible to allow for experimental spending across channels, based on clear KPIs and ROI.

Ensure the strategy is data led, utlising both internal historic data and industry benchmarking.

Data Management and Analytics

Have a key understanding of what outputs are most important to meet the company’s objectives and what inputs need to be managed accordingly.

Work closely with sales to ensure data is captured at the right level.

Analyse data to provide executable recommendations into marketing/sales conversion performance and market trends, decision-making and strategy adjustments.

Vendor Management

Build out vendor briefs to obtain material and strategic funding for events which are planned as part of an annual content calendar.

Senior Relationship Building

Have the gravitas to cultivate senior relationships with relevant external parties and the ability to influence and lead internal cross-functional heads to work towards a common plan.

Compliance and Regulations

Ensure that all marketing operations comply with industry standards and legal regulations.

Stay updated on new laws and regulations that may affect marketing practices and implement changes as needed.

Who are we looking for?

We are looking for a modern marketer who:

* Is data led and an expert in B2B marketing

* Has sold to our ICP: UK, Mid-Market / Lower Enterprise

* Fluent in current MarTech tooling.

* Familiar with all the digital (and non-digital) channels that experiments can be run on and how to measure their success.

* Is highly motivated to continue to learn in a constantly evolving industry

* Has excellent leadership, communication and project management skills

* Can analyse market trends and competitive date to inform decision-making

* Has a strong understanding of digital marketing, SEO, SEM, content marketing, and social media

Qualifications:

• Bachelor’s degree.
• 7+ years of marketing experience, within the technology sector.
• Proven experience with technical marketing tools (e.g. HubSpot, Marketo, Mailchimp, Google Analytics, SEMrush or similar).
• Proficiency with marketing automation tools and CRM systems.

Desirable Skills:

• Experience with cybersecurity products and services.
• Experience of working with or at an MSP, VAR, or SaaS company.
• Knowledge of regulatory and compliance issues related to cybersecurity.

What do we offer?

Having a happy and healthy team provides the foundation for our energy and drive…

• Wellness perks and gym membership
• Happy Hour Fridays
• Pension
• Flexible holidays
• Cycle to work scheme
• Regular company social events
• Training and support to help you be the best you can be

Saepio is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.