Marketing Manager

Epresspack offers a customized SaaS suite of product based on specific client’s needs, corporate brand guidelines and overall communication objectives. Aimed at communication professionals, the all-in-one software solution enables them to publish, certify and distribute relevant and reliable information in various formats (press releases, emails, blogs, webinars, live events, social posts, etc.) to the press, influencers, shareholders and other stakeholders. The platform also provides audience management (CRM, emailer, blockchain) and project management solutions.

Epresspack works with major brands, such as Louis Vuitton, Aston Martin, Accor Hotels, Unilever, Havas, Hermes, INEOS, the Dorchester Collection, Tommy Hilfiger, Gucci,...

As part of our growth strategy Epresspack is looking for an experienced Marketing Manager. Reporting to our CEO , this is an exciting opportunity for an experienced professional looking to apply and evolve their experience and learning in the marketing space to help drive brand perception of Epresspack across Europe and the UK and support our ambition of market leader in those regions.

MISSION

You will raise awareness of Epresspack, educate the market on the benefit of professional newsrooms and CRM, and drive activity at the top of the marketing funnel. You will help to generate prospects by leveraging marketing activities and contacts and creatively search the marketplace for potential opportunities by performing outbound and inbound operations to establish and build new relationships. Demand Generation and Account-Based Marketing strategies to target enterprise-level organization will be key.

TASKS

• Raise awareness of Epresspack in its markets
• Explore new ways to identify, segment, target, engage and convert our target buyers.
• build and manage a rich content/editorial calendar that attracts and drives conversion of a qualified new prospect audience to our owned properties, continues to support, educate and retain our existing clients and positions Epresspack as the leader in its field (including blog posts, whitepapers, studies, webinars, infographics, newsletter, emails, etc.).
• Build a strategy to be seen during professional fairs, awards and work closely with professional associations
• Manage specific event attendance along with team: fairs, awards, etc
• Be a driving force on all marketing projects and operations to be conducted.
• Establish a culture of learn and share
• Reporte overall marketing performance and revenue contribution on top of our growth targets and overall marketing strategy
• Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth

ATTRIBUTES

• Four to six years years active experience working within a B2B marketing role
• Previous experience producing content for the web and social media channels to drive engagement and conversion
• Experience with email marketing, lead nurturing, marketing automation, SEO and web analytics.
• Knowledge of HUBSPOT is key
• Good writing and editing skills
• A passion and strong understanding of the PR & Marketing communications industry and our business mission.
• Excellent organizational skills to work independently and as part of an international team, managing projects with many moving parts.
• Bi lingual in French and English

EPRESSPACK ALSO OFFERS…..

A people-based buisiness which places great focus on the integration and development of its employees.

A structured environment but which has not lost its start-up mindset

• A two-way evolution: you evolve with us... and we evolve with you