General Manager (Trade Marketing experience)

Job Summary

The General Manager will be responsible for developing and executing trade marketing strategies in Europe(main in France) to enhance brand competitiveness and improve sales performance. This role requires a deep understanding of overseas social media trends and experience working with Chinese distributors to ensure the consistency and local success of marketing campaigns.

Responsibilities

• Develop and implement trade marketing strategies in Europe(main in France), including market promotion, product positioning, and sales strategies.
• Manage and lead the trade marketing team to ensure efficient collaboration and achievement of team objectives.
• Collaborate with overseas social media platforms to develop and execute social media marketing strategies to increase brand awareness and user engagement.
• Utilize data analysis to optimize marketing campaigns and improve return on investment (ROI).
• Establish and maintain cooperative relationships with Chinese distributors to ensure the smooth execution and localization of marketing activities.
• Monitor market trends and competitor dynamics to provide market insights for the company.
• Manage the marketing budget to ensure effective allocation of resources and use.
• Work closely with sales, product development, and other relevant departments to ensure that marketing strategies align with the company's overall strategy.

Requirements

• At least 10 years of management experience in Trade Marketing within the skincare or related industry.
• Experience in European(main in France) market operations, especially in the field of Trade Marketing.
• Familiarity with overseas social media platforms, including but not limited to Instagram, Facebook, Twitter, and TikTok.
• Experience in collaborating with distributors in the Chinese market, understanding the specific needs and challenges of the Chinese market.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills, able to work effectively in a cross-cultural environment.
• Data analysis capabilities to drive marketing decisions with data.