Digital Marketing Specialist

Posting Details

Position Number:

126241
Title:

Coordinator
Functional Title:

Digital Marketing Specialist
Category Status:

33-Exempt Regular
Applicant Search Category:

Staff
University Authorized FTE:

100
Unit:

INFO-College of Information Studies
Campus/College Information:

Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled.
Background Checks:

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.
Position Summary/Purpose of Position:

The Digital Marketing Specialist will work as part of a college communications team to help support the college’s digital marketing initiatives. We are seeking candidates with prior experience creating/coordinating social media content and campaigns (both paid and organic) on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. The Digital Marketing Specialist will also work independently and with other teams to maintain and update digital content on the college’s website.
Minimum Qualifications:
Education:

Bachelor’s Degree in digital communications, marketing, information technology, web design, or related field.
Experience:

Two (2) or more years of related experience.
Knowledge, Skills, and Abilities:
Demonstrated ability to create engaging multimedia content and compelling copywriting.
Working knowledge of major social media platforms (Twitter, Facebook, LinkedIn, Instagram, TikTok).
Basic understanding of design and image assets such as .png, .eps, and .jpg.
Working knowledge of WordPress and HTML.
Basic knowledge of SEO, accessibility, and usability best practices.
Strong quality control experience specific to an online environment.
Excellent visual and written communication skills.
Outstanding interpersonal communication skills. Able to communicate effectively with all constituents within a highly diverse university environment.
Ability to work quickly and meet deadlines.
Ability to manage multiple projects and stay organized.
Ability to take initiative, solve problems and deliver results without close supervision.
Preferences:
Experience working in a higher education setting.
Experience working with scientific or technical subject matter.
Experience tailoring content for specific audiences.
Has experience reporting on social media and website performance metrics.
Familiarity with Google Analytics.
Additional Information:

The College of Information Studies strives to be a diverse, equitable, inclusive, and welcoming environment. Hence, we strongly encourage applications from people who identify as members of underrepresented, underserved, and/or marginalized communities.
Note: If you need an accommodation in the application process, please notify iSchool HR at ischoolhr@umd.edu.
Salary range: Low 60s.
Job Risks:

Not Applicable to This Position.
Physical Demands:

Sedentary work. Employee is not subject to adverse environmental conditions.
Posting Date:

08/03/2023
Closing Date:

08/17/2023
Open Until Filled:

No
Best Consideration Date:
Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment.

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