Marketing & Communications Manager

Marketing & Communications Manager

Salary up to £45,000

Based in Stockport / Hybrid Working

Choose to live life in Colour by working at Borough Care where we believe that everyone should be encouraged and supported to live their best life every day.

About the role

Reporting to the CEO, you will help tell the stories of our residents and their families, extol the quality of the services we provide in our homes; showcase the exceptional standard of facilities on offer; and drive admissions, enabling more people to live life in colour in our care homes. You will be responsible for:

• Planning and delivering all marketing and communications activities, both external and internal.
• Creating content, developing and executing compelling digital and print marketing materials, including promotional assets, leaflets, posters, press releases, blogs, news content, photography and video content.
• Planning and overseeing events.
• Managing the relationships with any external marketing suppliers.
• Providing empirical data, analysis and insights and developing KPIs to track the success of marketing activity.
• Regular competitor analysis.
• Collaborating with the CEO to design and implement the marketing and communications strategy aimed at actively challenging the perceptions about care, ageing and dementia and increasing occupancy.

About you

We are looking for a creative but pragmatic thinker with proven experience in successful marketing, communications and social media management. You will be able to evidence experience of delivering and monitoring marketing campaigns that drive customer engagement and lead generation.

Excellent communication skills to maintain positive relationships with a range of clients and stakeholders is key along with strong analytical and reporting skills. You will have a commercial mindset and can-do approach. A driving licence will be required as travel between our locations is essential.

About us

We have 12 residential care homes across Stockport and Staffordshire and continue to grow. For over 30 years we have worked with amazing people every day. From those who live at Borough Care homes; their families; our care home staff; and our head office team, we are allunited in our aspiration for our residents to live life in colour. As a not-for-profit organisation, we reinvest any surplus money generated into the services we offer, to better support our residents and their families.

Whats on offer

A competitive salary, 33 days holiday plus your birthday off after 1 years service, a stakeholder pension with employer contributions, development opportunities, access to My Hub, with a range of discounts for high street shops, supermarkets and restaurants and a wellbeing programme including free counselling and financial services.

Why not join an organisation that makes a difference and is committed to helping people live their best life every day. We are committed to equality, diversity and inclusion and welcome applications from individuals from diverse backgrounds.

ADZN1_UKTJ

Location: Heaton Chapel, GB

Posted Date: 9/28/2024