EF Recruitment

Marketing Executive - Lifecycle

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Job Location

Victoria, United Kingdom

Job Description

Great opportunity for a Marketing Executive, marketing graduate, to join the UK Marketing team of this global FinTech company based in stunning offices in central London. You will play a critical role in driving existing customer growth and retention of customers within the small and medium sized business marketplace. 12 month contract, with likely extension after this.

You should be a marketing graduate with around 3 to 5 years experience in account based marketing, upsell and retention programmes and marketing automation tools, including SALESFORCE.

Responsibilities:

* Team up with the UK marketing lead and sales team to build and develop the existing customer growth strategy

* Build and execute the account based marketing strategy and plan to deliver commercial results, covering both large firm and small practice/bookkeepers

* Drive marketing campaigns including product education, product launch roll-outs, offer promotions and advocacy activations

* Utilise a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement.

* Be responsible for drafting a range of content for lifecycle comms.

* Run webinars using Go to Webinar.

Benefits

* 12 month contract, likely extension

* Global company

* Opportunity to develop your marketing skills

* Free breakfast

Location: Victoria, GB

Posted Date: 9/29/2024
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Contact Information

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EF Recruitment

Posted

September 29, 2024
UID: 4849486521

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