B2B Marketing Manager

Job Description

We are looking for an Account-based Marketing Manager to develop, implement, track and optimise our account-based marketing campaigns across email and digital channels and focussing B2B software marketing

Promoting an exciting suite of B2B software products to the telecoms market, you will drive Account-based Marketing programmes and new lead generation, providing the crucial bridge between marketing and sales.

Role and Responsibilities

•Design and deliver Account-based Marketing (ABM) programmes

•Plan and execute all outbound campaigns (email and social media)

•Initial lead qualification, follow up and handover to sales

•Manage, clean, categorise and report on our marketing database

•Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)

•Identify trends and insights, and optimise spend and performance based on the insights

•Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages and optimise user experience

This is a hands-on role in a dynamic enterprise software company, with the opportunity to drive business growth in the digital economy.

Education, qualifications & special training

Educated to degree level (or equivalent) Minimum of 2:1 in Marketing or a related field.

Experience

Competencies/capabilities – technical/professional

Essential

•3-5 years of experience in B2B software marketing

•Proven track record of delivering Account-based Marketing (ABM) programmes

•Demonstrable experience managing marketing databases, email and

Desirable

•Knowledge and understanding of web publishing and SEO/SEM best practices

•Experience working with Marketing Automation and Conversational Marketing tools

•Experience working with website content management systems (CMS)