Paid Search Specialist - PPC

Who We Are...

Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth

We are looking for a skilled Paid Search Specialist to join our dynamic Web & Search Team. In this role, you will manage and optimize paid search, display, and social media advertising campaigns. Collaborating closely with cross-functional teams, you will ensure seamless integration of marketing efforts across multiple channels while driving campaign success.

The ideal candidate will have 2+ years of experience in PPC management, data analysis, and digital marketing, with a strong command of advanced Excel techniques. Familiarity with Tableau or PowerBI, SEO knowledge, and experience with multi-touch attribution and automation tools are considered a plus.

Responsibilities

• PPC Campaign Management
  Analyze, evaluate, and optimize PPC campaigns across search, display, and social channels to drive conversions and maximize ROI.
• Ad Spend Optimization
  Minimize ad spend waste by coordinating with internal marketing teams (social, email, PPC) to avoid audience overlap and ensure cohesive campaign strategies.
• Cross-Channel Attribution & Reporting
  Utilize multi-touch attribution models to evaluate the effectiveness of marketing efforts across various channels (PPC, social, email) and adjust strategies accordingly.
• Automation & Optimization
  Implement automated bidding strategies and reporting tools (e.g., Google Ads scripts) to improve campaign efficiency and save time.
• Conversion Rate Optimization (CRO)
  Conduct A/B tests on ads, creatives, and landing pages to improve conversion rates and reduce CPA through data-driven experimentation.
• Data Analysis & Reporting
  Use Excel, Tableau, or PowerBI to analyze campaign KPIs (CTR, CPC, CPA, ROI) and generate actionable insights for strategy optimization.
• Tracking & Tagging
  Set up and manage conversion tracking using Google Tag Manager, UTM parameters, and tracking pixels to ensure accurate performance measurement.
• SEO/SEM Coordination
  Work with SEO teams to align paid search strategies with organic search efforts, using tools such as SEMRush or Ahrefs to ensure cohesive performance across channels.
• Competitor Research & Benchmarking
  Conduct competitor analysis to identify gaps and opportunities within the PPC landscape and make recommendations for optimization.
• Stay Current on Trends
  Keep up with industry trends, algorithm updates, and best practices in PPC, automation, and data analysis tools.
• Budget Management
  Manage and allocate PPC budgets, ensuring maximum ROI while staying within spending limits.

Requirements

• Bachelor's degree in business, marketing, data analytics, or a related field.
• 2+ years of experience in PPC management, data analysis, and campaign optimization.
• Advanced Excel skills with the ability to create complex reports and analyze large datasets.
• Experience with Google Ads, Bing Ads, and other paid advertising platforms.
• Proficient in Google Analytics and other web analytics tools for tracking and reporting.
• Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is a plus.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
• Experience with automated bidding strategies and tools such as Google Ads scripts, as well as third-party platforms.
• Strong understanding of multi-touch attribution models and how to apply them in marketing campaigns.
• Experience with conversion rate optimization (CRO) and A/B testing.
• Knowledge of Tableau, PowerBI, or similar tools for building reports and dashboards.
• Hands-on experience with Google Tag Manager for tracking implementation, as well as expertise in setting up UTM parameters for comprehensive performance tracking.
• Experience with competitor research and benchmarking to inform campaign strategies.
• Google Ads or Bing Ads certification is highly preferred.
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication skills, with the ability to collaborate with cross-functional teams and present complex data insights.

Preferred Qualifications:

• Familiarity with testing and optimization tools like Optimizely, Hotjar, Microsoft Clarity, or VWO to analyze user behavior and improve conversion rates.
• Knowledge of email marketing platforms such as Constant Contact or MailChimp, and how they integrate with paid campaigns.
• Demonstrated ability to solve complex problems, innovate new strategies, and adapt in a fast-paced environment.
• Certifications in Google Analytics, Facebook Blueprint, SEMRush, and Ahrefs are considered valuable.

Why Drive Social Media...

Over the past 10 years, we've been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry's best practices and solutions to our partners.

Come join our 200+ employees at AdWeek's Fastest Growing Agency, Inc. 5,000's six-time award winner, and we've also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.

To find out more about us, check out our Culture Insight Video:https://careers.drivesocialnow.com/
Benefits...

• Eligible for full health, dental, vision benefits within the first 90 days of employment
• Drive pays 100% of premiums for STD, LTD, and Life Insurance
• 401k with up to a four percent match after your first full year at Drive
• Agile and fast paced environment
• Our office is located at 906 Olive St. with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute

Brand new offices...

• Saint Louis's office is outfitted with a hidden speakeasy (let's see if you can find it)
• Miami has a gorgeous view in the heart of Brickell
• Atlanta office was recently built in January of 2021 in Midtown
• Nashville's spacious office is 2 blocks from Broadway & Assembly Hall
• Tampa's office overlooks the Gulf from the heart of the Westshore Business District

Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

#LI-Onsite

Location: Saint Louis, MO, US

Posted Date: 9/29/2024