Marketing & Digital Strategy Manager

alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple: Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference. It's fun to work in a company where people truly BELIEVE in what they're doing!

We are seeking a dynamic and experienced Marketing & Digital Strategy Manager to lead our marketing efforts and drive significant business growth for our consulting firm. This role, which is on-site at our Houston headquarters, combines high-level strategic leadership with hands-on digital marketing expertise to deliver measurable results and enhance our market position.

Key Responsibilities:

Strategy & Execution

• Develop and execute comprehensive marketing strategies aligned with firm-wide objectives
• Collaborate with C-suite executives to shape the firm's overall business strategy
• Develop and implement data-driven strategies to generate high-quality leads for consulting services
• Utilize advanced marketing automation and nurture programs to engage prospects throughout the buyer journey
• Continuously optimize digital channels and campaigns to improve performance and ROI
• Lead initiatives to strengthen the firm's market positioning and differentiation
• Develop marketing strategies that enhance the overall client experience and support client retention efforts

Thought Leadership & Content Strategy

• Collaborate with consulting partners and subject matter experts to develop compelling thought leadership content
• Oversee the creation and distribution of high-value content that positions our firm as industry experts
• Ensure consistent messaging across all touchpoints, reinforcing the firm's expertise and value proposition - including website, social media, resources, and industry-specific platforms
• Develop strategies to amplify our thought leadership and increase market visibility

Analytics & Performance Management

• Implement robust analytics and attribution systems to track marketing performance across all channels
• Provide regular insights and reports on marketing effectiveness, ROI, and business impact to firm leadership
• Use data to drive decision-making, continually refining target client profiles and improving marketing efficiency

Cross-functional Collaboration

• Work closely with Partners, Business Development, and Consulting teams to align marketing efforts with firm-wide objectives
• Support proposal development and pitch processes with strategic insights and compelling marketing materials
• Lead account-based marketing (ABM) initiatives for key accounts and target industries

Key Attributes:

• Hands-on leader comfortable with both high-level strategy and tactical execution
• Ability to translate complex business objectives into effective marketing strategies
• Results-oriented with a relentless focus on measurable outcomes and business impact
• Strategic thinker with strong business acumen and the ability to understand and articulate complex business challenges
• Adaptable and innovative, with a willingness to experiment and learn in a fast-paced environment

Qualifications:

• Bachelor's degree
• 5 years of aligned experience
• Good work history/no consistent job hopping
• Open to working on-site

Do work that matters.

#LI-IM1

Location: Trammells, TX, US

Posted Date: 9/29/2024