Head of Loyalty - Travel - FTC

The Change Partners are currently working with a well-known Travel brand who are transforming and growing their marketing teams, currently looking to hire a Head of Loyalty on a fixed-term-contract, possible to extend.

The Head of Loyalty will be responsible for strategising and delivering a brand new loyalty programme to travel customers.

This role will:

• Design and implement a comprehensive customer loyalty programme including technology/platforms to deliver.
• Conducting research to understand customer needs, preferences, and trends.
• Developing rewards and incentives that appeal to diverse customer segments globally.
• Overseeing the operations of the loyalty programme.
• Monitoring and analysing programme performance.
• Supporting the management of the loyalty programme budget.
• Developing and implementing strategies to increase customer participation and engagement with the brand.
• Working with the wider team to create compelling campaigns that promote the loyalty programme and its benefits.
• Ensuring consistent communication with customers through various channels, including email, SMS, social media, etc.
• Collaborating with cross-functional teams to ensure the loyalty programme is integrated into all customer touchpoints.
• Coordinating with international teams to adapt the loyalty programme to local markets and cultures.
• Tracking and analysing key performance indicators related to customer loyalty and programme effectiveness.
• Preparing regular reports for senior management, providing insights and actionable recommendations for enhancements.

We are looking for:

• Minimum 5 years working experience within Loyalty, CRM and wider marketing including understanding the technology/platforms needed.
• Proven experience in managing loyalty programmes or customer engagement initiatives
• Experience working within DTC travel.
• Strong understanding of customer behaviour, segmentation, and lifecycle management.
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
• Proficiency in using CRM software, loyalty programme platforms, and data analysis tools.

This is a good opportunity to join a leading travel business who are actively going through a transformation and growing marketing/digital teams.

We need a strong DTC leader who can adapt to an ever-changing market and help shape the business as they go through this exciting period of growth.

Please apply if you are interested.