Ecommerce Specialist

About Us

Skin Cupid is a leading e-commerce platform dedicated to bringing the best of Asian skincare to our global community. Our platform is a curated haven for skincare enthusiasts, offering a diverse range of high quality products sourced directly from the most reputable and innovative Asian beauty brands. We believe in empowering our customers with knowledge and choices, making it easy and enjoyable to find products that suit their skin needs and preferences. Joining our team means being part of a dynamic, fast-growing environment that celebrates cross borders beauty and wellness.

About the Role

As the E-commerce Specialist at Skin Cupid, you'll be integral to advancing our e-commerce strategy, spearheading initiatives to fortify our digital footprint and cement our leadership in the skincare market. Drawing on your expertise in e-commerce operations, you'll design and execute strategies that fuel growth, improve engagement, and optimise the overall customer experience.

Responsibilities

• E-commerce Strategy: Develop and implement a comprehensive e-commerce strategy aligned with the company’s overall business goals, focusing on driving sales, customer acquisition, and retention.
• Website Management: Oversee the day-to-day management of the company’s e-commerce website, ensuring collections, products and pages are up-to-date, user-friendly, and optimised for search engines (SEO).
• Consumer Experience: Enhance the online shopping experience by implementing best practices in UX/UI design, analysing customer behaviour, and improving site navigation, checkout processes, and overall site functionality.
• Sales Optimization: Identify opportunities to increase average order value, conversion rates, and customer lifetime value through upselling, cross-selling, and personalisation strategies.
• Marketplace Management: Support the listing, updating, and optimising listings on multiple e-commerce platforms.
• Analytics and Reporting: Monitor and analyse website performance, traffic, and sales data using tools like Google Analytics, providing regular reports to senior management with actionable insights.
• Vendor Management: Manage relationships with external vendors and service providers, including web developers, payment processors, and shipping partners.
• Digital Marketing: Collaborate with the marketing team to create and execute digital marketing campaigns, including email marketing, social media advertising, and pay-per-click (PPC) campaigns, to drive traffic and sales.
• Compliance: Ensure the e-commerce platform complies with all relevant regulations, including data protection and consumer rights.

We are looking for

• Minimum of 3+ years of experience in e-commerce management, preferably within the beauty or fashion industry.
• Proficiency with Shopify, content management systems (CMS), web analytics tools (e.g., Google Analytics), and Digital Marketing Tools. Basic HTML/CSS Knowledge is a plus.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media advertising.
• Ability to interpret data, generate insights, and make data-driven decisions.
• Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.
• Good understanding of marketplaces such as Amazon, TikTok Shop etc.
• An excellent problem-solving mindset and able to handle unexpected challenges with professionalism and tact.
• Excellent attention to detail
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.

All candidates must be eligible to work in the United Kingdom.

If you love working in a tight-knit team, you have found just the place!

As part of the Skin Cupid Team, your benefits include:

• Training and hands-on marketing experience
• Trying out new products before they come on the market
• Employee discount
• Attending company events and dinners
• Office snacks