Pardot Consultant - Implementation & Configuration

Job Title : Pardot Consultant Experience Required : 4-8 Years Location : Remote Job Description : We are looking for a skilled Pardot Consultant with 4-8 years of experience to join our team. The ideal candidate will have a deep understanding of Pardot and Salesforce, with proven experience in implementing and configuring Pardot solutions, as well as working with the Salesforce Connector. Key Responsibilities : - Pardot Implementation & Configuration : Lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector. - Automated Campaigns : Design, implement, and monitor automated campaigns across email and web channels to drive engagement and conversion. - Marketing KPIs : Analyze and report on marketing KPIs, focusing on email marketing performance and conversion metrics. - Salesforce Features : Set up and manage Salesforce features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder. - Lead Qualification : Manage the Pardot lead qualification process, including grading and scoring, to optimize lead nurturing and conversion. - Engagement Studio : Utilize Engagement Studio to set up and maintain effective lead nurturing programs. - Pardot Administration : Administer the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized. - HTML/CS S: Use HTML and CSS to create and customize landing pages, forms, and email templates within Pardot. - Salesforce Marketing Cloud : A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus, as well as experience with technology architecture and development. Required Qualifications : - Pardot Expertise : At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations. - Salesforce Experience : At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC). - Certifications : Certified Pardot Consultant (Pardot Specialist certification is a plus). - Pardot API : Experience using the Pardot API to integrate third-party systems. - Marketing Automation : Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable. Technical Skills : Basic understanding of LWC and REST APIs. Good To Have Skills : - Salesforce Marketing Cloud (SFMC) : Working knowledge of SFMC is an advantage. - Pardot Specialist Certification : Having this additional certification is beneficial. - HTML/CSS : Proficiency in these for creating customized content in Pardot. (ref:hirist.tech)

Location: in, IN

Posted Date: 10/9/2024