DigiHelic Solutions - Senior Marketing Cloud Consultant

Senior MC Consultant Technical Skills : - Strong hands-on experience with Marketing Cloud. - Knowledge of MC Connect (to CRM, DC, MCI, etc). - Configure custom-built advanced MC web forms (including UTM settings, dynamic content, CRM lookup, CRM updates, etc). - Advanced knowledge of AMPscript. - Understanding of and ability to write SSJS, JavaScript. - Practical knowledge of HTML, CSS, JavaScript. - Build & configure automations for data processing and data import, including data lookup and updates to CRM. - Build & configure customer journeys. - Manage requests for complex journey optimizations. - Build and test advanced features included in customer journeys, web forms, data integrations. - Perform code review and testing (both SIT and UAT). Soft Skills : - Engage with the client to derive requirements and consult on best practices. - Inspire and train the client on digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud ecosystem. - Cooperate with client marketing managers on a daily basis to support adoption. - Provide constant consultations and training for campaign managers. - Cross-Platform Skills - Overview of CRM data and understanding of Salesforce CRM platform to guide the client. - Understanding of Lead Management, Consent Management, and Customer 360-view, including data points for personalization (segmentation, grading, classification, profiling, etc.). (ref:hirist.tech)

Location: pune, IN

Posted Date: 10/23/2024