Transcreation Executive

TRANSCREATION EXECUTIVE

Location: Poland Street, London

(Hybrid - 3 days in office, 2 remote)

Why choose Tag?

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.

In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.

dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

The role

Working closely with the Transcreation Manager and Senior Transcreation Manager, Tag’s internal production and VO teams, the TE will assist and support managing the Transcreation and Language, including translation/transcreation of scripts, press ads or digital ads, voiceover recording, as well as liaising with our in-market copywriters, translators and VO Directors.

Responsibilities:

On a day-to-day level manage – and take ownership of – translation and transcreation projects, ranging from long-copy translation to complex international campaigns, either working independently or with other members of the Transcreation team and other departments within Tag.

Translation/Transcreation/Language adaptation management – support role

• Briefing local copywriters on new global master online, TVC, print and digital to be adapted in their local languages. Briefing translators on short and long copy translation projects.
• Managing and building trusting relationships with local translators and copywriters to translate, adapt copy and proofread artwork.
• Under supervision of STM or TM, assessing quality of the adaptations received from copywriters. Ensuring accuracy and reliability of copy and the consistency of messaging/positioning for the brands across all media and markets.
• Briefing the local copywriters on VoiceOver direction responsibilities during the VO recording stage of the project. QA check of recorded VoiceOver in a given language as well as QA check of all final language adaptations to go to production team.
• Analysing files and managing translation projects on the translation portal. Liaising with the localisation team for support on file processing and translation memory management.
• Liaising with internal teams to support production: VO, video, digital, print, etc.

Project management

• Establishing and managing project deadlines (setting and enforcing deadlines with copywriters, translators and sometimes clients) and budgets (open job numbers, prepare estimates, send/obtain POs, billing)
• Agility to efficiently manage multiple projects.
• Understand and follow all the processes and stages independently from beginning to end, including briefing, script creation, file analysis and preparation, translation project set-up, language revision/QA, production, etc.

Client management

• Taking briefs from agencies/clients, ensure that all information necessary to carrying out the job is obtained.
• Under supervision of STM or TM, managing local and regional client approvals as well as implementing client feedback.
• Building solid relationships with different clients/agencies/colleagues with the support of STM/TM.

Skills and Experience required:

• Education: the successful candidate will have a college/university degree in related field (i.e. English, Linguistics, International Relations, Marketing, Communications, Business). A combination of education and work experience can be substituted.

Experience: Minimum 1 year experience of project management/account handling within:

• A communications agency (ATL, BTL, TTL and/or interactive).
• The marketing services department of an advertiser (client-side).
• Possibly a production facility or other relevant advertising industry supplier.
• Translation/transcreation agency.

Language skills

• Perfect written and spoken English.
• Advanced knowledge of another language is essential (Bilingual preferred but not necessary)
• Excellent written and verbal communication
• Have a deep passion for languages and strong semantic analysis skills.

Account management / Client servicing skills

• Be able to work in a fast-paced multi-cultural environment.
• Have a first experience working across global brands and international markets.
• Be willing to learn how to speak to clients of all levels and build working relationship of trust with them, often without any or much face-to-face contact.
• Be comfortable/experienced working in a creative and highly pressurised environment with tight deadlines.
• Be able to think through ideas and be proactive to pre-empt problems before they happen.
• Be a motivated and independent worker whilst also being able to work as part of a tight-knit but expanding team.
• Be flexible – ability to service day-to-day account requirements and take on additional tasks/accounts where necessary.

Project management skills

• Organised, task-oriented personality, strong time management skills and the ability to efficiently manage multiple projects simultaneously is a must.
• Very detailed focused in terms of language adaptation quality control/output and working within our processes to ensure central creative/transcreation brief is respected while the needs of the local language and culture are met.
• Good understanding of advertising production/fulfilment processes, mainly broadcast but print and digital knowledge are a plus.
• Be able to quickly develop a productive working relationship with the various teams within a portfolio of clients.
• Confident use of the standard Microsoft Word, Excel, PowerPoint, Google Sheets.
• Understanding of translation software and CAT tools.

Profile

• Passionate
• Enthusiastic team player, approachable and friendly
• Hard worker, driven and eager to progress
• Flexible, diplomatic and calm under pressure
• Extremely organized, proactive and thorough with an eye for detail
• Eligible to live and work in the UK

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.