The Change Partners - Global talent specialists for a connected world
Head of Loyalty - Travel - FTC
Job Location
London, United Kingdom
Job Description
The Change Partners are currently working with a well-known Travel brand who are transforming and growing their marketing teams, currently looking to hire a Head of Loyalty on a fixed-term-contract, possible to extend.
The Head of Loyalty will be responsible for strategising and delivering a brand new loyalty programme to travel customers.
This role will:
- Design and implement a comprehensive customer loyalty programme including technology/platforms to deliver.
- Conducting research to understand customer needs, preferences, and trends.
- Developing rewards and incentives that appeal to diverse customer segments globally.
- Overseeing the operations of the loyalty programme.
- Monitoring and analysing programme performance.
- Supporting the management of the loyalty programme budget.
- Developing and implementing strategies to increase customer participation and engagement with the brand.
- Working with the wider team to create compelling campaigns that promote the loyalty programme and its benefits.
- Ensuring consistent communication with customers through various channels, including email, SMS, social media, etc.
- Collaborating with cross-functional teams to ensure the loyalty programme is integrated into all customer touchpoints.
- Coordinating with international teams to adapt the loyalty programme to local markets and cultures.
- Tracking and analysing key performance indicators related to customer loyalty and programme effectiveness.
- Preparing regular reports for senior management, providing insights and actionable recommendations for enhancements.
We are looking for:
- Minimum 5 years working experience within Loyalty, CRM and wider marketing including understanding the technology/platforms needed.
- Proven experience in managing loyalty programmes or customer engagement initiatives
- Experience working within DTC travel.
- Strong understanding of customer behaviour, segmentation, and lifecycle management.
- Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
- Proficiency in using CRM software, loyalty programme platforms, and data analysis tools.
This is a good opportunity to join a leading travel business who are actively going through a transformation and growing marketing/digital teams.
We need a strong DTC leader who can adapt to an ever-changing market and help shape the business as they go through this exciting period of growth.
Please apply if you are interested.
Location: London, GB
Posted Date: 10/27/2024
Contact Information
Contact | Human Resources The Change Partners - Global talent specialists for a connected world |
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