DIGITAL MARKETING SPECIALIST

DIGITAL MARKETING SPECIALIST Location: Stellenbosch Salary: R20 000 (Market Related) Our client, a dynamic Investment Company is currently looking for a Digital Marketer, who can start immediately or as soon as possible at their offices in Stellenbosch to be part of a diverse organization with plenty of room for growth. MUST HAVE META AND GOOGLE ADS EXPERIENCE TO APPLY Job Purpose: As the Digital Marketing Specialist, you will play a crucial role in crafting targeted advertising campaigns and optimizing the digital presence to effectively communicate the mission of creating lasting value. This role will primarily focus on developing and executing comprehensive digital marketing strategies centered on Meta and Google Ads, driving engagement and growth across our online platforms. Requirements: Grade 12 Relevant certifications in Meta, Google Ads, SEO, or web development preferred. Strong background in e-commerce, Meta Pixel setup, and SEO practices. Familiarity with WordPress; coding skills in HTML/CSS are a plus Proficient in Meta Ads Manager, Google Ads Manager, and GA4 setup. Understanding of Web Development Frameworks and CMS like WordPress and Shopify. Own transport Duties include, but are not limited to: Meta Ads Management: Develop and manage effective ad campaigns on Facebook and Instagram. Monitor and optimize performance to maximize ROI. Conduct A/B testing for improved targeting. Generate performance reports with actionable insights. Stay updated on Meta advertising trends Meta Pixel & Tracking: Set up and manage Meta Pixel to track user behavior and ad performance. Ensure accurate conversion tracking across digital platforms. Collaborate with web development for Pixel integration. Troubleshoot tracking issues. Google Ads Management & SEO: Conduct keyword research to identify valuable search terms. Maintain keyword strategies for optimal content ranking. Use analytics tools to enhance organic and paid traffic. Perform technical audits and fix SEO issues Website Development: Assist in website development tasks. Ensure website optimization for Meta ads and tracking. Test new functionalities to improve user experience Collaboration & Communication: Work with marketing, design, and development teams for effective campaigns. Train team members on Meta ads and Pixel integration. Explain technical concepts to non-technical stakeholders Application Instruction: Email: CV and a cover photograph (head and shoulders) Only applicants that reach the minimum requirements will be considered Correspondence will be entered into with short-listed candidates only. If you have not received a reply within 3 weeks, please consider your application unsuccessful Please note, your profile will be kept on our database for future available opportunities

Location: Stellenbosch, ZA

Posted Date: 10/28/2024