Paid Social Manager

Are you a Paid Social Manager looking for your next challenge and ready to drive measurable results for our agency? Do you thrive in a fast-paced, collaborative environment where fresh thinking and ideas are key?

Key details

• Paid Social Manager, £45-55k dependent on experience
• Hybrid working (3 days in our offices in Angel)
• Minimum of 3 years' experience
• Digital agency working in the Hospitality, Travel, Food & Drink and Entertainment sectors

Who we are

At Propeller, we're more than just a digital agency - we're passionate individuals who love what we do. We're dedicated to delivering exceptional results for our clients by helping them capture digital attention and turn that attention into more conversions, engagement, and bookings.

Your role

The Paid Social Manager will be responsible for managing the strategy, implementation, and optimisation of paid social media campaigns across a variety of platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, and more. The role is both operational and client-facing, requiring the ability to manage multiple campaigns, demonstrate ROI, and provide actionable insights to clients. You will work closely with the Director of Performance to grow and maintain revenue, while also collaborating with the Account Management team to ensure client success.

Key responsibilities

• Plan, develop, implement, and optimise paid social media campaigns to achieve client goals and maximise return on investment (ROI).
• Manage end-to-end paid social activities, from research and strategy to ad creation, testing, tracking, and reporting.
• Monitor ongoing results, troubleshoot, and optimise campaigns based on performance data, ensuring KPIs are met or exceeded.
• Conduct audience targeting and segmentation across platforms to ensure that campaigns reach the right audience at the right time.
• Work closely with the Performance and Account Management teams to align paid social strategies with broader digital marketing efforts, including PPC, Display, and SEO.
• Provide input on clients' overall digital strategies, integrating paid social insights and recommendations to enhance their digital presence.
• Keep track of key performance metrics, benchmarking, and reporting to ensure continuous improvement and innovation.

What we offer

• Annual budget for you to spend on your personal wellbeing
• 25 days' annual leave
• Central London office with our own bar, free drinks & snacks
• Regular social events, parties, and after work drinks
• Treats on your birthday & at Christmas

Skills & Experience:

• Proven experience managing paid social media campaigns across major platforms (Meta, LinkedIn, TikTok, etc.).
• Strong understanding of social media advertising tools, audience targeting, and bidding strategies.
• Analytical mindset, with the ability to interpret campaign data and provide actionable insights.
• Excellent communication skills for client-facing interactions and reporting.
• Experience in working in a fast-paced agency environment, handling multiple accounts and campaigns.
• A commercial focus with a solid understanding of how to deliver client goals while maintaining profitability.

Desirable:

• Experience with Google Analytics and other tracking tools.
• Experience in managing campaigns across additional paid media channels (e.g, PPC, Display).

Apply now to join our team at Propeller.