Brand Manager

Key Responsibilities: Play an integral part in helping our teams effectively implement TFG's overall customer and rewards strategy. Cross collaborate with different teams within TFG, such as retail brand teams, Credit, VAS, Bash etc. to co-ordinate TFG Rewards campaigns aimed at boosting member engagement across our wide range of offerings Manage diverse internal partners across marketing, merchandise and operations. You will dive into the data, spot chances for improvement and suggest enhancements based on data-driven insights, whether it's for personalised communication with TFG Rewards members or exclusive offers in our 3000 physical stores (and online) Your understanding of brand & business strategy will allow you to develop segment-right objectives that deliver business value and customer growth Implement brand specific campaign strategies to drive customer growth Lead workshops & training sessions linked to the loyalty engine for optimal delivery and ROI Provide creative direction for TFG Rewards by leveraging brand assets where your attention to detail will guarantee that every message resonates with each segment of our 30-million-strong member base. This includes overseeing the delivery, tracking, reporting and continuous enhancement of portfolio-specific outputs across all digital and physical channels and touchpoints As a member of the TFG Rewards tribe, you will also be responsible for member queries and escalations, you'll be a go-to for all things Rewards-related where you'll turn challenges into opportunities for improvement Possess the agility and the ability to meet numerous deadlines, simultaneously Dedicated problem solver, collaborating closely with the Loyalty Product Owner to drive system-related developments and enhancements of our loyalty engine. Qualification& Experience: Degree or qualification in related field (Marketing, BCom/BSc) Customer Marketing (segmentation, personalisation, custom audiences, GenAI) Retail / Loyalty experience CRM / Data-driven marketing experience Performance marketing, experience in or understanding of SEO, PPC, display and retargeting advantageous & comfort using content management systems & platforms like Everlytic, Google analytics and social media/influencer platforms 3-5yrs B2C marketing with a minimum 3yrs focused on digital marketing activities Budget management Skills: A customer focused mindset Exceptional verbal, written communication, presentation and interpersonal skills Detailed and analytical, with the ability to deliver actionable with exceptional organizational ability CRM/Data-driven marketing know-how A compelling communicator, with experience in content development across multi-channels and the ability to influence through storytelling A solid understanding of retail Behaviours: Readily takes on new challenges and opportunities with a sense of urgency and eagerness Effectively considers the diverse needs of various stakeholders Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships Applies market and business insights in order to drive organisational objectives Effectively works with others to achieve shared goals Conveys information and communicates ideas in a clear, concise and impactful manner

Location: Western Cape, ZA

Posted Date: 10/31/2024