Advertising Industry Careers
LiSTNR AdTech Consultant
Job Location
Sydney, Australia
Job Description
Southern Cross Austereo is Australia’s leading media entertainment company, home of LiSTNR and the Triple M & HIT network. With the ability to reach 95% of the population through our Radio, TV and Digital channels, our mission is to Entertain, Inform & Inspire all Australians Anytime. Anywhere!In 2021 we launched LiSTNR, a curated and personalised Audio-On-Demand destination. It is home to the Hit & Triple M networks, 25 music stations and over 500 podcasts. LiSTNR is Australia’s #1 podcast network reaching more than 8 million monthly listeners.LiSTNR produces some of Australia’s most popular podcasts such as Hamish & Andy, The Howie Games and It’s a Lot with Abbie Chatfield as well as the original docu-series podcast, The Children in the Pictures.What’s on offer for you?
Permanent position based out of our vibrant Sydney office
Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much more!
Industry leading and gender neutral Paid Parental Leave Policy which offers 20 weeks paid parental leave for a primary carer.
Award-winning, highly supportive and creative culture that enables you to be your best unique self!
Flexible & hybrid working environment (we offer a range of flexible working options to help our people balance work and home life).
Attractive salary package and opportunities for growth & progression – we love to promote internally across our 65 offices!
We’re on the hunt for an AdTech Consultant to join our Data & Analytics team based in Sydney. The AdTech Consultant is responsible for providing critical insights and strategic direction for the setup and optimisation of digital advertising campaigns. This role focuses on delivering actionable insights to external advertisers, ensuring that their campaigns achieve optimal performance and meet business objectives.By providing expert recommendations on campaign structure, optimisation strategies, and performance metrics, the AdTech Consultant will play a crucial role in driving successful marketing outcomes. Additionally, the consultant ensures clear communication of insights, trends, and opportunities, bridging the gap between data and business strategy.You’ll report to the Head of Data and Analytics, but you’ll work exclusively with the digital sales teams throughout the sales process with client-facing accountabilities.What you’ll be doing:
Analyse campaign performance data, audience behavior, and market trends to generate detailed reports and actionable insights for external advertisers, optimising campaign outcomes.
Work closely with internal digital sales teams to align campaign strategies with client goals, providing expert guidance on audience targeting, creative optimisation, and performance metrics.
Regularly engage with external advertisers, presenting insights, reports, and optimisation recommendations to improve campaign performance and maximise ROI.
Proactively identify opportunities for campaign improvement, including refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.
Act as a bridge between the Data and Analytics team and the sales teams, ensuring insights are effectively translated into strategic decisions that drive campaign success.
Experience we’re looking for:
Experience in Digital Audio and Media Platforms: Proven background in working with digital audio platforms, radio, podcasting, or music streaming services, including familiarity with content management and audience engagement strategies.
Data Analytics and Audience Targeting: Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.
Stakeholder Engagement and Communication: Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies.
We are a values driven organisation - if you genuinely live and breathe our values, you’ll be a great addition to SCA.
We’re Better Together
People are our Power
Always Curious
We Push Doors Open
Be Genuine
Still not convinced?Head to our TikTok, Life@LiSTNR, for a sneak peek into some of the fun we have at SCA!Keen? Apply now by submitting your resume via our careers page.Hot tip: Make sure you download and sign up to LiSTNR – you may be asked about your listening experience throughout the interview process!
Location: Sydney, AU
Posted Date: 10/31/2024
Permanent position based out of our vibrant Sydney office
Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much more!
Industry leading and gender neutral Paid Parental Leave Policy which offers 20 weeks paid parental leave for a primary carer.
Award-winning, highly supportive and creative culture that enables you to be your best unique self!
Flexible & hybrid working environment (we offer a range of flexible working options to help our people balance work and home life).
Attractive salary package and opportunities for growth & progression – we love to promote internally across our 65 offices!
We’re on the hunt for an AdTech Consultant to join our Data & Analytics team based in Sydney. The AdTech Consultant is responsible for providing critical insights and strategic direction for the setup and optimisation of digital advertising campaigns. This role focuses on delivering actionable insights to external advertisers, ensuring that their campaigns achieve optimal performance and meet business objectives.By providing expert recommendations on campaign structure, optimisation strategies, and performance metrics, the AdTech Consultant will play a crucial role in driving successful marketing outcomes. Additionally, the consultant ensures clear communication of insights, trends, and opportunities, bridging the gap between data and business strategy.You’ll report to the Head of Data and Analytics, but you’ll work exclusively with the digital sales teams throughout the sales process with client-facing accountabilities.What you’ll be doing:
Analyse campaign performance data, audience behavior, and market trends to generate detailed reports and actionable insights for external advertisers, optimising campaign outcomes.
Work closely with internal digital sales teams to align campaign strategies with client goals, providing expert guidance on audience targeting, creative optimisation, and performance metrics.
Regularly engage with external advertisers, presenting insights, reports, and optimisation recommendations to improve campaign performance and maximise ROI.
Proactively identify opportunities for campaign improvement, including refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.
Act as a bridge between the Data and Analytics team and the sales teams, ensuring insights are effectively translated into strategic decisions that drive campaign success.
Experience we’re looking for:
Experience in Digital Audio and Media Platforms: Proven background in working with digital audio platforms, radio, podcasting, or music streaming services, including familiarity with content management and audience engagement strategies.
Data Analytics and Audience Targeting: Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.
Stakeholder Engagement and Communication: Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies.
We are a values driven organisation - if you genuinely live and breathe our values, you’ll be a great addition to SCA.
We’re Better Together
People are our Power
Always Curious
We Push Doors Open
Be Genuine
Still not convinced?Head to our TikTok, Life@LiSTNR, for a sneak peek into some of the fun we have at SCA!Keen? Apply now by submitting your resume via our careers page.Hot tip: Make sure you download and sign up to LiSTNR – you may be asked about your listening experience throughout the interview process!
Location: Sydney, AU
Posted Date: 10/31/2024
Contact Information
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