Advertising Industry Careers
Head of Audience Development & Growth
Job Location
Sydney, Australia
Job Description
Who are we?
Val Morgan Digital is a suite of thriving media brands powered by communal passion. We believe passion-based communities are the future, and our brands, Fandom, The Latch, POPSUGAR, GameSpot, Tasty, BuzzFeed, and LADbible allow us to cultivate collaboration across all facets of contemporary culture. Val Morgan Digital helps close the loop between Val Morgan Cinema and VMO, providing brands endless opportunities to connect with audiences.
The Job:
We are looking for our next Head of Audience Development & Growth to drive Val Morgan Digital’s email subscriber growth, audience growth, and distribution of content to drive business outcomes.
Whilst no two days are the same, the scope of the role consists of:
Developing and executing a comprehensive growth strategy to increase email newsletter database
Establishing and maintaining audience reporting to assist all stakeholders in driving editorial/commercial outcomes
Developing distribution strategies for VMD content to drive business outcomes – increase in audience, pageviews, and affiliate revenue
Developing and driving SEO strategy in a world where AI is changing the way audiences find and consume content
Supporting execution of commercial content campaigns as it relates to email newsletter
Testing new concepts, portals and emerging platforms to drive audience growth
Working in collaboration with Director of Social & Platforms to set growth strategy for each platform
Who are we looking for?
This rare opportunity calls for someone with at least 5 years’ experience with a proven track record of growing audience channels – onsite, email, and socials. The ideal candidate will be analytical, organised and collaborative, and will also have:
Experience in developing SEO strategies and content strategies
Understanding of online culture and what makes content shareable
Building EDMs and segmenting audiences
Experience with analytics platforms and developing data dashboards
Understanding of TikTok, Instagram, Facebook, YouTube, Twitter, and emerging platforms and the content that performs on each
Understanding of Gen Z and Millennial audiences and be tapped into latest trends, formats, and platforms
Maturity dealing with sources, subjects, colleagues, and trolls
Why Val Morgan Digital?
Val Morgan Digital is conquering the exciting world of digital publishing and revolutionising the landscape of entertainment, food, tech, women’s lifestyle, and more! We reach over 4.8 million passionate Australians per month, making us one of the top 3 online media publishers in the country. Not only will you work with a diverse portfolio of brands, but you’ll be a part of a passionate, collaborative, and fun team who loves what they do. But wait, there’s more:
Flexible working structure to accommodate for work-life balance
50c movie tickets and more amazing corporate discounts across retail, healthcare, and banking
Work with a market leader in sustainable digital advertising – we walk the walk when it comes to climate impact!
Sleep in or finish early on your birthday
Wellbeing & safety support - Sonder access for you and your family!
Learn from the best! Career progression and training opportunities
Think you’re up for it:
If you would like to join a cohesive team who are passionate about what they do and have a whole lot of fun along the way, then apply now! While we take a look at your application, get to know us through our various social media channels.
Location: Sydney, AU
Posted Date: 10/31/2024
Val Morgan Digital is a suite of thriving media brands powered by communal passion. We believe passion-based communities are the future, and our brands, Fandom, The Latch, POPSUGAR, GameSpot, Tasty, BuzzFeed, and LADbible allow us to cultivate collaboration across all facets of contemporary culture. Val Morgan Digital helps close the loop between Val Morgan Cinema and VMO, providing brands endless opportunities to connect with audiences.
The Job:
We are looking for our next Head of Audience Development & Growth to drive Val Morgan Digital’s email subscriber growth, audience growth, and distribution of content to drive business outcomes.
Whilst no two days are the same, the scope of the role consists of:
Developing and executing a comprehensive growth strategy to increase email newsletter database
Establishing and maintaining audience reporting to assist all stakeholders in driving editorial/commercial outcomes
Developing distribution strategies for VMD content to drive business outcomes – increase in audience, pageviews, and affiliate revenue
Developing and driving SEO strategy in a world where AI is changing the way audiences find and consume content
Supporting execution of commercial content campaigns as it relates to email newsletter
Testing new concepts, portals and emerging platforms to drive audience growth
Working in collaboration with Director of Social & Platforms to set growth strategy for each platform
Who are we looking for?
This rare opportunity calls for someone with at least 5 years’ experience with a proven track record of growing audience channels – onsite, email, and socials. The ideal candidate will be analytical, organised and collaborative, and will also have:
Experience in developing SEO strategies and content strategies
Understanding of online culture and what makes content shareable
Building EDMs and segmenting audiences
Experience with analytics platforms and developing data dashboards
Understanding of TikTok, Instagram, Facebook, YouTube, Twitter, and emerging platforms and the content that performs on each
Understanding of Gen Z and Millennial audiences and be tapped into latest trends, formats, and platforms
Maturity dealing with sources, subjects, colleagues, and trolls
Why Val Morgan Digital?
Val Morgan Digital is conquering the exciting world of digital publishing and revolutionising the landscape of entertainment, food, tech, women’s lifestyle, and more! We reach over 4.8 million passionate Australians per month, making us one of the top 3 online media publishers in the country. Not only will you work with a diverse portfolio of brands, but you’ll be a part of a passionate, collaborative, and fun team who loves what they do. But wait, there’s more:
Flexible working structure to accommodate for work-life balance
50c movie tickets and more amazing corporate discounts across retail, healthcare, and banking
Work with a market leader in sustainable digital advertising – we walk the walk when it comes to climate impact!
Sleep in or finish early on your birthday
Wellbeing & safety support - Sonder access for you and your family!
Learn from the best! Career progression and training opportunities
Think you’re up for it:
If you would like to join a cohesive team who are passionate about what they do and have a whole lot of fun along the way, then apply now! While we take a look at your application, get to know us through our various social media channels.
Location: Sydney, AU
Posted Date: 10/31/2024
Contact Information
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