Digital Marketing Manager

Position: Performance Manager (Marketing)

Location: Hybrid

Reporting to: Marketing GM

Salary: £ 45,000 - £55,0000 per annum Dependent on Experience

THE COMPANY

Montu is a leading cannabis company with operations in Europe and Asia-Pacific. We facilitate access to cannabis through locally integrated ecosystems that streamline the patient experience from end-to-end and set new standards in Cannabis Care.

Our mission: improve the lives of millions of people through cannabis therapies. Medical cannabis has already been legalised in more than 50 countries across the world over recent years, unlocking a huge potential for medical, wellness, and ultimately recreational markets. As one of the fastest growing businesses in the industry, Montu is now actively looking to expand the team to take the company to the next level in the UK.

Role description

Responsibilities will include but not be restricted to:

• Work with the marketing team to devise and execute digital marketing campaigns, initially across Facebook, Instagram and Google, and expanding into other channels as appropriate
• Accountable for devising and executing multi-variant ad tests to drive continuous improvement in ROI
• Collaborate closely with social media team to monitor campaign response and ensure our brand is represented in the best way to drive trust and advocacy
• Analyse campaign performance in detail to generate usable insight through hypothesis generation and testing
• Manage and optimise continuously changing digital marketing budgets
• Analyse sales funnel performance and work with UX, marketing and product development teams to refine and optimise ROI and patient advocacy
• Forecast demand generation and creative fatigue in a multichannel environment including ATL and OOH
• Collaborate with wider clinical and operational team to ensure alignment of supply and demand
• Work with wider marketing and PR teams to devise innovative strategies and tactics to expand reach and impact in a highly regulated environment

Skills, Experience, and Qualification:

• 4+ years of experience in managing digital marketing campaigns across various platforms
• Strong analytical capability
• Good understanding of social media algorithms, with the ability to interpret and optimise performance
• Familiarity with Google analytics
• Excellent communication skills
• Ability to work at pace with attention to detail
• Comfortable in a dynamic environment with changing priorities
• Collaborative working style with the ability to work independently to meet deadlines
• Strong organisational and time management skills to handle multiple tasks and deadlines
• Experience of working in a regulated environment desirable with healthcare experience a plus

Benefits:

• You'll get a 30 days holiday plus bank holidays pro rata.
• You can join our generous pension scheme and the employer will match contributions up to 5%
• There are lots of opportunities to work on cross-team projects and represent Montu at events such as awards, trade shows and fairs
• Cycle to work scheme