Email Marketing Executive

Title: Email Marketing Executive

Location: UK Hybrid (2 day a week in our central London Office)

Position: Perm

Salary: Up to 35k plus bonus and benefits

About Petlab Co

PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2023 without any external funding. We have a loyal community of loving pet parents and over 1.5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

A day in the Life..

We are seeking an enthusiastic Email Marketing Executive to join our small but ambitious CRM team. The ideal candidate will have a passion for email marketing, a creative flair for design and copywriting, and familiarity Klaviyo. This position offers an excellent opportunity for someone looking to really grow their skills in email marketing within a dynamic team environment with a structured and transparent career path.

Petlab Co. is a vibrant, fast-moving, and customer-centric team who value and reward high performing players. It is an ideal place for candidates who are ambitious, hardworking, love animals, are looking to rapidly progress their careers, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs!

Key Responsibilities:

• Build, QC test, and deploy all email campaigns and flows in Klaviyo, ensuring timely and effective delivery of marketing communications.
• Collaborate with the wider Email Marketing Team to establish correct audience segmentation, testing & goal codes, and sending rules.
• Brief the design team with new campaign
• Analyze email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement.
• Support the planning of the email marketing calendar
• Stay up to date with industry trends and best practices in email marketing, incorporating new strategies and technologies as appropriate.

Requirements

Requirements:

• Previous (min 1 year) experience of email marketing – ideally in eCommerce/D2C.
• Proficient with email marketing platforms, specifically Klaviyo.
• Proficient in using excel
• Strong attention to detail and excellent communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• A proactive and creative approach to problem-solving.
• Good self-management and time-management skills.

Nice-to-Haves:

• Experience using Figma, Indesign or equivalent
• Knowledge of HTML/CSS for email coding.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!