Social Media Manager and Content Creator – Waldencast Brands

Social Media Manager and Content Creator – Waldencast Brands

About Waldencast Brands

The Waldencast Ventures family of brands is comprised of Glaze, a hair gloss line launched exclusively with Superdrug in 2021 and now expanded to Target in the USA, Coats a skincare line launched in 2022 and now at Boots, and Whind a Moroccan inspired body and fragrance line launched in the UK in 2021 and now available in the Middle East.

Job Description:

We are hiring a Social Media Manager and Content Creator to lead the growth and engagement of our brand’s presence across various social platforms, including Instagram, TikTok, and YouTube. We are looking for someone who is passionate about storytelling through social media, skilled in creating high-quality content, and obsessed with increasing brand awareness and engagement. The ideal candidate is both a strategic thinker and a creative visionary, capable of developing innovative content strategies, building and engaging communities, and driving measurable results. This role requires extensive knowledge of leading social media trends and techniques and an interest in creative innovation.

The Manager will collaborate closely with marketing, performance media, and CRM teams to create a cohesive brand message and optimize content for maximum reach and impact across the digital ecosystem.

This role will report into the Brand leads.

Location: London, United Kingdom

Responsibilities:

Social Media

· Manage the day-to-day activity and strategy implementation on social media accounts, ensuring alignment with overall brand strategy

· Engage with followers, responding to DMs, and flagging any issues to maintain a positive and responsive community

· Ensure all social media accounts are driving towards achieving/exceeding KPIs

o Engagement rate, reach, impressions, views, follower growth

· Work closely with the brand lead to deliver content that brings to life the brand, its values, and key campaigns

· Develop and manage content calendars, coordinating posts, stories, and campaigns across platforms

· Own the creation and management of weekly and monthly reports, analyzing the performance of social media content to provide actionable insights

· Brief in graphic design requests for owned social channels, to ensure content aligns with brand visuals.

Content Creation

· Create engaging, on-brand content that resonates with the target audience to raise awareness, drive engagement, and boost conversion

· Collaborate with the team, influencers and external creators to plan content that aligns with the brand’s voice, target audience, and business objectives

· Adapt existing brand assets for optimized use on IG Stories, Reels, and TikTok

· Produce short-form video content, including shooting, editing, and optimizing videography

· Identify and apply consumer insights to develop content that is relevant and impactful

· Review all content for final sign-off by the Brand Leads, ensuring quality and consistency across all platforms

Qualifications:

· 3+ years’ experience in social media management and content creation, preferably within beauty, fashion, wellness or lifestyle sectors.

· Proven track record of building and growing brand presence on TikTok and Instagram.

· Strong portfolio showcasing creative content, including photography, videography, and graphics.

· Proficiency in tools such as Adobe Creative Suite, Canva, or similar design platforms.

· Strong copywriting and storytelling skills to craft engaging captions, posts, and video scripts.

· Knowledge of video editing software (e.g., Final Cut Pro, Adobe Premiere)

· Experience developing and executing social media strategies that drive engagement, followers, and sales.

· Ability to adapt to algorithm changes and experiment with new content formats and features

· Strong interpersonal skills to work effectively with cross-functional teams, including marketing, CRM, and performance media teams.

· A passion for storytelling and the ability to stay up-to-date with the latest social media trends and tools.

· Creative mindset with a commercial focus on growing engagement, building community, and driving revenue through content.

• Strong planning, tracking & organizing skills.

Compensation & Benefits

• Bonus based on meeting/surpassing agreed upon KPIs
• Health Insurance
• PTO
• Complimentary products

Personal Characteristics:

Individuals that are part of Waldencast are as much driven by the strength of the company’s purpose, as it is by sharing our dreamer/maker values: ambition with humility, idealism with practicality, grit with empathy, vision with action.

About Waldencast BrandsTM

We are a Beauty Pure Play because Beauty is different. Success in beauty requires focused expertise that combines art and commerce at a level of complexity unmatched in any other CPG category. Deep industry expertise matters.

· Waldencast’s strength is to spot, nurture, and scale the next generation of beauty and wellness brands by attracting the industry’s best product visionaries, brand artists, and the world’s best industry operational experts. The Waldencast team and industry collective are among the best operators in the industry who are unencumbered by the heavy structure, politics, and bureaucracy of the old groups.

· Waldencast will provide the platform for scale beyond what brands can do individually by providing unparalleled access, deep partnership, and clout with the leading global retailers. Applying its deep marketing, digital, and commercial capabilities. Providing access to the best R&D and innovation in the industry. Driving economies of scale on all back-office and shared service functions, but maintaining entrepreneurial, human-size, independent “front ends” for the brands to foster creativity, agility, and innovation.

· In its first 18 months, Waldencast has established itself as a magnet for some of the hottest brands and creative and operational talent in the industry. The group’s venture arm has already assembled and developed an unparalleled portfolio of 7 early-stage beauty brands. In its debut year, it was recognized by a number of publications and industry insiders as the beauty industry’s most influential early-stage investor.