Demand Generation Marketer

About Hook:

At the heart of everything we do at Hook is empowering businesses to better serve their customers. We do this using AI to help subscription businesses to build deeper customer loyalty, increase revenue by maximising the potential of existing relationships and catching churn risks before they materialize.

We’re a Series A company with multi-million dollar backing from leading investors across Europe and the US, including Balderton Capital and Lightspeed. Our growing list of forward-thinking customers includes some of the world’s fastest-growing companies.

Joining Hook means being part of an innovative, ambitious team where your talent and passion are truly valued. We believe work should be as fulfilling as it is challenging, so we’ve built a culture of trust, growth, and collaboration. Here, you’ll have the freedom to experiment, the support to excel, and the opportunity to help shape one of the world’s best workplaces. If you’re looking to make a meaningful impact and grow your career with us, we’d love to hear from you.

The Role:

As a Demand Generation marketer, you will play a critical role in developing and executing multi-channel campaigns. Working alongside our content producer and reporting directly to the Head of Marketing, you will be responsible for transforming our content into strategic, data-driven marketing initiatives. You'll collaborate with stakeholders across the business, particularly in sales and product, to drive growth and success.

Job responsibilities:

• Campaign Management: Develop and implement multi-channel demand generation campaigns aimed at increasing top-of-funnel activities, inbound pipeline, and overall revenue.
• Optimisation: Leveraging data to inform, test and refine campaigns, including SEO efforts, ensuring continuous optimisation and improvement of organic results. You will lead the end to end planning, development, testing and optimisation of demand generation campaigns and marketing activities that engage new users in our ideal customer segments
• Execution: Manage our paid ads agency and lead paid advertising campaigns across multiple channels, including Google and LinkedIn. Oversee the execution of digital marketing campaigns, SEO, social media, email, and webinars.
• Data & Reporting: You will be data led and data driven. Reporting on the content you create, measuring content engagement and its contribution to pipeline and revenue. You will be comfortable understanding how best to report on different types of content and showing the impact to the business.

Requirements

• Analytical Mindset: Strong data analysis skills, with the ability to measure KPIs, draw insights from campaign performance, and iterate on strategies.
• Funnel Optimisation: Familiarity with CRO (Conversion Rate Optimisation) principles to optimize the entire customer journey.
• Proven success in planning and executing multi-channel campaigns, including SEO, paid social, events and webinars
• Collaboration skills to work effectively with cross-functional teams especially with Sales

Benefits

£55,000 - £75,000 depending on experience
️ 27 days holiday (option to buy and sell holiday) + bank holidays
Generous stock options
Private health insurance so you can get the best care you need
Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
Annual learning & development budget for every employee
Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
The best equipment for everyone to work with

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.