Marketing Director

Key info

Job title

Marketing Director

Reports to

Jay Ahluwalia – Principal Director

Based at

14A Shouldham St, London W1H 5FJ

Scope

We are seeking an experienced and dynamic Marketing Director to spearhead our strategic marketing initiatives at Dominus. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies in the property industry. As a key member of our team, you will be responsible for driving brand awareness, generating leads, running events and developing Dominus’ reputation as a market-leader across all verticals of the business.

Brand Marketing

• Lead all internal and external communications with stakeholders, including team members, local communities, local authorities, partners, and identified personas to help build and protect the brand reputation.
• Facilitate Dominus' participation in industry conferences, dinners, and awards ceremonies, with the aim of optimising networking opportunities for key team members to establish relationships and effectively represent Dominus
• Have ultimate responsibility for all marketing, creative and comms agency management, working closely with agencies to ensure alignment with marketing objectives.
• Ensure our social media channels are managed effectively with agency support, ensuring a consistent and engaging online presence and that any incoming messages are handled correctly.
• Oversee the production of internal and external collateral with the graphic designer such as brochures, newsletters, presentations, and leaflets, to ensure brand standards are adhered to.
• Coordinate and manage partner events to enhance business relationships and expand the company's network.
• Responsibility for and management of the administration of all marketing budgeting, spend, tracking and supplier liaison.
• Monitor and analyse marketing performance metrics, providing regular reports to the management team.

Asset Marketing

• Execute marketing strategies in each new location to reach target audiences and drive interest and leads (from website, social media, PR, and organic).
• Lead in B2B and B2C marketing initiatives by developing and implementing the optimal marketing mix for each market, event, and interaction, leveraging customer insights.
• Managing the design, production and installation of all external, internal, and temporary building signage.
• Undertake media planning and coordination for both online and offline channels.
• Monitor market trends, undertake competitor analysis and customer analysis, and assist with rent and budget setting.
• Lead on B2B and B2C marketing initiatives by developing and implementing the optimal marketing mix for each market, event and interaction, leveraging customer insights

Skills and experience

• Bachelor’s degree, or equivalent qualification in business or marketing or related field.
• 5+ years’ experience within a senior Marketing role, with evidence of delivering successful campaigns and strategies
• Demonstrable experience and knowledge of the property market preferably with hotel or residential focus.
• Writing, editing, copywriting and proof-reading skills
• Organised and methodical, able to multitask and plan and prioritise work accordingly and under pressure
• Knowledge of relevant technology (e.g. CMS, Adobe Creative Suite)
• Knowledge of Wordpress
• Articulate and thorough, showing attention to detail
• Demonstrates excellent inter-personal skills and develops relationships based on mutual respect and professionalism
• Self-learning, able to learn new tools quickly and work in a fast-evolving environment
• Creative thinker with a proactive and innovative approach
• Able to work both independently and collaboratively within a team
• Energetic, passionate, flexible, and driven with a desire to achieve outstanding results

Behaviours

• Exceptional Focus – working hard to achieve the needs of Dominus quickly and efficiently, someone who truly takes pride in their work and what they do
• Collaborative Approach – Working collaboratively with a variety of teams internationally to achieve Dominus’ wider goals and vision, goes above and beyond
• Honesty & Responsibility – building trust and respect; understanding the business goals and how the role plays a part in Dominus’ success

About you

Your rewards

Salary: Competitive

Your working environment

At Dominus, we work in an open-plan office that promotes collaboration, interaction and passion. We have a strong set of values, bring them to life in our daily routine. This helps us create the very best place to work, collaborate and innovate. A force for good, making a positive impact in a rapidly changing world.

Our office can be found on Shouldham Street in Marylebone, centrally located to enjoy some of London’s best hotspots, and all the amenities you could ask for just a short walk away.

Your career development

At Dominus, we’re committed to your growth, now and for the long term. Focus, our dedicated employee development programme, is based around our three core values: Empathy, Curiosity and Courage. Spanning everything from coaching and mentoring to ongoing learning and development (plus a night out or two) it’s here to support your career journey with us.