Digital Marketing Specialist

Job Summary Our client, a leading financial services firm, seeks a skilled Digital Marketing Specialist to contribute to the company's growth and enhance relationships with various stakeholders. This role involves managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics. The ideal candidate will combine strategic thinking with hands-on digital marketing expertise to drive initiatives aligned with business objectives. Key Responsibilities SEO Management : Conduct keyword research, develop and implement SEO strategies, monitor performance. Paid Advertising : Plan and optimize paid campaigns across platforms (Google Ads, LinkedIn). Social Media : Develop strategies for brand awareness, create content, and track analytics. Website Management : Update the website using WordPress, collaborate on new features. CRM and List Management : Manage customer databases, segment lists, execute CRM strategies. Email Marketing : Design campaigns, analyze performance, implement improvements. Analytics and Reporting : Use Google Analytics for insights, track traffic and campaign success. Qualifications and Experience Bachelors in Marketing, Communications, Business, or related field. Certification in Google Ads or Analytics (advantageous). 5 years in digital marketing, preferably in financial services. Proficient in SEO, advertising, social media, WordPress, CRM; basic programming skills are a plus. Key Competencies Strong communication, interpersonal, and analytical skills. Ability to manage multiple projects, meet deadlines, and implement effective strategies. Client-focused, proactive, detail-oriented, collaborative. This position is ideal for a digital marketing professional eager to make a meaningful impact in a dynamic, client-focused environment. Location : Bellville. Salary : R42 000 - R55 000 p.m (depending on experience) Starting date : As soon as possible. Please apply online if you meet the above-mentioned requirements. Please assume that your application was unsuccessful If you have not been contacted within 4 weeks.

Location: Bellville, ZA

Posted Date: 11/13/2024