Senior Marketing Executive - Italian Market (Influencer Marketing)

About the Company

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

As the Senior Marketing Executive for the Italian market, you would grow YesStyle’s influencer network in Italy to increase and strengthen the brand visibility across the region through impactful strategy and creative marketing campaigns to reach our target audience.

Key Responsibilities

• Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness in Italy.
• Identify and engage with relevant influencers profiles to create content on social media channels such as YouTube, Instagram and TikTok.
• Build and maintain strong and long-term partnerships with engaged influencers.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners.
• Act as the main point of contact between YesStyle and influencers offering a unique experience and good service.
• Prepare marketing reports and track various data metrics for influencers.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• At least 3 years of relevant experience in marketing; managerial experience will be a plus
• Prior experience in working with KOLs in Italy would be highly desirable
• Excellent oral and written communication skills in English and Italian
• Social media savvy and understanding of influencer marketing strategies and techniques
• Data analysis skills
• Strong people and communication skills
• Organizational abilities and attention to detail
• Ability to multitask and prioritize tasks in a fast-paced environment
• Analytical mindset with the ability to interpret data
• Good relationship building skills