Senior Marketing Executive - German and Dutch Markets (Influencer Marketing)

About the Company

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

As the Senior Marketing Executive for the German and Dutch markets, you are to grow YesStyle’s influencer network in Germany/DACH and Netherlands to increase and strengthen the brand visibility across the region through impactful strategy and creative marketing campaigns to reach our target audience.

Key Responsibilities

• Create and implement influencer marketing strategies in line with the overall marketing goals to strengthen brand awareness across Germany/DACH and Netherlands.
• Identify and engage with relevant influencers profiles to create content on social media channels such as YouTube, Instagram and TikTok.
• Build and maintain strong and long-term partnerships with engaged influencers.
• Study the local market and the competitors to give insight on how to gain a competitive advantage within the market.
• Suggest and implement influencer marketing campaigns to build brand awareness and give more exposure to our influencer partners.
• Act as the main point of contact between YesStyle and influencers offering a unique experience and good service.
• Prepare marketing reports and track various data metrics for influencers.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• At least 3 years of relevant experience in marketing; managerial experience will be a plus
• Prior experience in working with KOLs in Germany/DACH and Netherlands would be highly desirable
• Excellent oral and written communication skills in English, German and Dutch
• Social media savvy and understanding of influencer marketing strategies and techniques
• Data analysis skills
• Strong people and communication skills
• Organizational abilities and attention to detail
• Ability to multitask and prioritize tasks in a fast-paced environment
• Analytical mindset with the ability to interpret data
• Good relationship building skills