Consumer Marketing Executive

About the job

Role: Consumer Marketing Executive

Role type: Junior/Mid level

Hybrid Role: 2 days in the office & 3 days WFH

Office location: Liverpool

Who We Are❤️

Welcome to Love2shop! We’re a vibrant company that helps people celebrate life’s special moments—at home, work, play, and anywhere else. How do we do it? By offering a fantastic range of gift cards and vouchers that open the door to hundreds of top high street brands and retailers.

We’re big in both consumer and business markets, with over 60% of the UK recognizing our brand. That’s a lot of people loving what we do!

With 55+ years under our belt, we know our stuff. But we’re not just about the past—we’re forward-thinking and progressive. We recently joined the PayPoint family, and we’ve got some exciting developments on the horizon.

As a disability-confident committed company, we’re all about championing equality. We welcome everyone—regardless of disability, age, race, religion, gender identity, or sexual orientation. Everyone gets a shot at success here at Love2shop. ❤️

Join Us! ❤️

We’re on the lookout for a Consumer Marketing Executive to join our team. This role is the perfect fit for someone ready to jump into their first marketing role. Develop your marketing skills whilst working alongside a fun, collaborative team.

The brands you’ll come to love ❤️

• Park Christmas Savings
• highstreetvouchers.com
• Love2shop

Main Responsibilities ❤️

If you're passionate about crafting copy and imagery for email, SMS and direct mail that engages and converts customers, then this role is for you:

• Crafting captivating copy. Writing gripping subject lines, engaging copy, and compelling calls to action to convert customers and drive revenue.
• Design dazzling emails. Collaborate with our design team or have a go yourself using InDesign or Canva to create visually stunning emails that pop in inboxes.
• Build the communication using captivating copy and images using Salesforce Marketing Cloud.
• Be a brand guardian. Apply the brand guidelines and Tone of Voice across all marketing communications.
• A/B test like a pro! Alongside the team, experiment with different subject lines, content, and send times to optimise open and click-through rates.
• Track and analyse. Alongside the team, monitor email performance metrics and use data to refine future campaigns – celebrate the wins and drive improvements.
• Stay ahead of the curve. Keep up with the latest email marketing trends and best practices.

Essentials skills required ❤️

• Excellent planning, project management, organisational skills, time management and the ability to prioritise workload.
• Copy writing, understanding of grammar, proof reading skills, with excellent attention to detail.
• Commercially aware with the ability to align to business KPI’s.
• Excellent communication and interpersonal skills, both written and oral.
• Ability to keep calm under pressure.
• Able to adapt to change and redefine goals as necessary.
• Proficient in use of Microsoft Office Suite.
• A can-do attitude and positive approach.
• Ability to work independently after training and as part of a team.

Desirable but not essential ❤️

• Relevant degree/marketing/direct marketing qualification.
• Experience in email marketing.
• Working knowledge of Salesforce Marketing Cloud or similar template driven comms building platform to build electronic marketing communications.
• Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns.

Benefits if you decide to join us ❤️

• 25 days’ holiday + bank holidays ️
• Company pension scheme
• UK health care cover
• Discounts with multiple UK retailers ️
• Fabulous kitchen space with free tea, coffee and snacks ☕
• Family-friendly leave
• Community volunteering policy
• Quarterly marketing team days
• Regular company-wide social events ✨

Ready to join the fun? If you're interested in a permanent role & hybrid working, apply now and join a talented group of people who love what they do. ❤️