Brand & Campaign Manager

About SHEIN:

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Role Summary:

The Brand & Campaign Managers role is to deliver impactful campaigns and activations that make SHEIN the go-to brand for fashion loving customers, and that increase brand awareness, consideration and advocacy.

The position requires a strategic, creative and organised individual who can effectively develop and execute brand initiatives that resonate with our target audience and drive long-term brand growth as well as short-term sales spikes.

Key Responsibilities:

Brand Strategy:

• Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
• Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
• Monitor brand health, report back on brand performance and identify opportunities for improvement.

Campaign Management:

• Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
• Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
• Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
• Media planning & buying
• Lead on briefing and developing media plans alongside internal teams and external media agency
• Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
• Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
• Set up measurement frameworks in advance of campaigns to understand short and long-term success

Creative and Content Creation:

• Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
• Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
• Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.

Agency management:

• Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
• Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
• Manage agency partners through production process maintaining high standards for world class creative and executional excellence

Experience Required:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience working in the fashion, beauty or retail industry.
• Minimum of 5 years of experience in ATL campaign management or a similar role.
• Proven track record of developing and executing successful marketing campaigns and activations.
• Expertise in reviewing and feeding back on media plans
• Track record of working with talent, influencers and content creators.
• Strong understanding of digital marketing channels and social platforms.
• Experience working in a fast-paced, international environment.

Skills & interests:

• Excellent creative development skills
• Strong project management and organisational abilities.
• Excellent communication and interpersonal skills.
• High levels of attention to detail and examples of executional excellence
• Passion for emerging trends in fashion
• Knowledge of social media platforms, trends and tools
• Curiosity for doing things differently