Product Marketing Manager

IWSR is the global authority on beverage alcohol data and intelligence

For over 50 years, IWSR has been trusted by the leaders of global beverage alcohol businesses as an integral part of their strategic planning and decision-making processes. We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science, with valuable on-the-ground human intelligence in 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market. With access to our data, clients from across the drinks industry, including multinational spirits, beer, and wine businesses; packaging and ingredient manufacturers; distributors; and financial institutions, plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.

Role Overview: We are seeking a dynamic and experienced Product Marketing Manager to join our team. This role is pivotal in driving the success of our new and existing products through strategic marketing initiatives. The ideal candidate will have a strong background in B2B product marketing, a proven track record of launching new products, and the ability to collaborate effectively with both commercial and product teams.

Key Responsibilities:

Product Marketing Strategy & Research:

• Collaborate with product teams to define product roadmaps and ensure market readiness through competitive research and customer insights
• Plan and manage product marketing campaigns, including digital marketing, events, and content marketing
• Build strong relationships with key stakeholders across the organisation to ensure alignment and support for product marketing activities

Go-to-Market (GTM) & Sales Enablement:

• Develop and implement GTM strategies, ensuring alignment with sales and product teams, creating sales tools and training to drive adoption

Performance Measurement & Continuous Improvement:

• Use data and insights to measure success and refine strategies to improve product performance and marketing impact

Skills & Experience:

• Minimum of 5 years of experience in B2B product marketing.
• Proven track record of successfully launching new products.
• Strong understanding of the B2B data and insight industry.
• Proven capability of nurturing strong external customer relationships.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in marketing automation tools and CRM systems.

Benefits: In addition to a competitive salary, IWSR offers

• Generous time off: 25 days holiday plus bank holidays and a company-wide end-of-year break.
• Flexible work environment: Hybrid working model with flexible hours.
• Comprehensive perks: Annual bonus scheme, pension, regular social events, birthday treats, and a volunteering policy.
• Growth opportunities: Lots of learning and development opportunities