Web3 Strategy Manager

Role: Strategy Manager Web2 & Web3

Location: Hybrid / Remote (GMT hours +/- 2)

GMGN Labs is a start-up digital marketing agency specialising in emerging tech working with some of the world’s biggest brands. We are obsessed with immersive storytelling that harnesses the power of web3, social media, and emerging technologies.

We speak the language of the internet, and a big part of your job will be translating a client’s objective into a strategy perfect for whatever platform it will live on.

We’re looking for a curiously-minded and driven individual who has prior experience in developing strategies and executing client campaigns both in web3 and web2, across multiple channels to a high standard.

We’d also like you to be nice. That’s a non-negotiable.

You’ll be working in exciting new and emerging industries, as well as developed verticals from sport and entertainment, to DeFi and new technology. Being curious about our client’s worlds, challenges and ambitions is a must as we execute strategies that innovate and push boundaries.

As a Strategy Manager (Web2 & Web3), you will:

• Lead research and insights to understand the industry, audience, and the context of our clients' worlds.
• Write effective briefs and know what makes them impactful.
• Develop and implement innovative strategies tailored to each client.
• Confidently present strategies to clients, ensuring clarity and securing buy-in for our strategic direction.
• Translate strategies into detailed communication plans and content calendars.
• Collaborate with internal and external cross-functional teams—including marketing, creative, and technical departments—to ensure cohesive and effective campaign execution.
• Stay current on market trends and technological advancements
• Inject your Web3 knowledge, helping to guide and inform both clients and the broader team on opportunities and innovations
• Provide your point of view and analysis on campaign performance and reporting.
• Regularly engage with clients, responding to feedback to ensure strategies adapt to client needs and brand ecosystems.
• Ensure all deliverables align with the client’s brand, message, and goals—attention to detail is key!

Skills and Qualifications

• Experience in a strategist or similar role.
• Experience in a marketing agency environment.
• Experience / knowledge of Web3, blockchain, and emerging technologies, with a focus on applying these innovations to real-world campaigns
• Deeply curious–interested in web3, new tech, trends, and opportunities, and attuned to global culture.
• Fun and nice—we enjoy working with fun, nice people!
• Hungry to learn, grow, and succeed (not for food—but if you are, we can send care packages).
• Knowledge of best practices for social media platforms like Discord, Telegram, Twitter, TikTok, Instagram, LinkedIn, and Facebook.
• Excellent verbal and written communication skills.

Ideally you will have;

• 5+ years experience in marketing agency environment
• Experience in Sports Marketing / working with large Sports brands / teams / leagues / Gaming Marketing / game publishers
• Hands on experience of the Web3 and launching projects in this space
• Degree / qualification in marketing / social media marketing / digital marketing / psychology or related field

Perks & Benefits

• Hybrid Working: We operate within a culture of trust. You have autonomy. Work from wherever you want. Just make sure this doesn’t impact upon the extremely high standards we have! We also aim to meet up for a few days each month to work as a team - it’s more fun that way!
• Flexi-hours: Our hours are 9am - 6pm but, providing you’re available for calls and meetings as necessary, when you work those is up to you! We do ask that you are online and available between 10am - 4pm consistently though.
• Holiday: We give 25 days annual leave on top of public holidays! We also give you your Birthday off because… well, it’s your Birthday! Eat some cake.
• Loyalty Bonus: We want our people to stick around. For every year you’re with us, you’ll receive an extra day off! Lovely.
• Team Days: Remote work can be lonely, so we’re making a promise to deliver team days where we can all meet up in person and have a load of fun. Nights out, social events, games, and wellness days… the choice is yours!
• Christmas: Is a time for family, for rest. We’ll operate with a skeleton management team over the festive period to ensure all employees get the rest & chocolate-eating-time that they deserve.

Our Culture

Our founding team has done the agency grind. The sleepless nights. The ‘work hard, play hard’ hustle culture. Yes, it was fun. Yes, it gets results. But it’s not sustainable in the long term, and it’s not how we believe the agency model should work.

We strongly believe in being the best that we can be. We believe in delivering best-in-class work that we can all be proud of; that we can all derive fulfilment from.

And to do this, we need a stable, inclusive, conscientious environment. One where rest isn’t frowned upon.

We’re ambitious though. We work hard. We want to be radically candid, deeply curious, and fast but considered. We always strive for self improvement, and we do it as a team.

Our promise to you is to ensure that delivery of world-class work comes with world-class support, training, rest, and cookies.